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# Science Fiction Box Sets
Numskull & Just Geek Debuted a Limited-Edition ‘Pepsi Perfect Box Set’

By Caitlyn Fernandez | Published 2022-02-04 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/pepsi-perfect-box-set
References: [numskull](https://numskull.com/official-back-to-the-future-pepsi-perfect-box-set/) & [us.justgeek](https://us.justgeek.com/products/pepsi-perfect-giftset)

[Numskull](https://www.trendhunter.com/trends/fandomspecific-sweater-vests) and [Just Geek](https://www.trendhunter.com/trends/naruto-rice-cooker) have released a limited-edition ‘Pepsi Perfect Box Set.’ Pop culture enthusiasts and 'Back To The Future' fans may recognize the Pepsi Perfect design from the classic 80s film scene in which Marty McFly time-traveled to 2015 and asked for the iconic beverage.

As mentioned in the description, the box set “includes a usable replica of the [iconic bottle](https://www.trendhunter.com/trends/seiko-x-pepsi), a Pepsi Perfect tee, and a snapback for everyday wear.” An exciting feature of the snapback is that it is made with shiny and holographic material. Whether the items in the Pepsi Perfect Box Set are used for display or everyday use, they are a great talking piece for those in the know of their pop culture reference.

Image Credit: Numskull, Just Geek, Pepsi, Back To The Future

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 4% | Activity: 34% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **Pop Culture Collectibles:** There is a growing demand for limited-edition collectibles that appeal to niche interests, offering businesses an opportunity for specialized merchandise production.
- **Nostalgia Marketing:** Companies can use nostalgia as a way to connect with consumers who are familiar with retro pop culture, especially as it relates to movies and TV shows.
- **Holographic Fashion:** The use of holographic materials in fashion products creates an opportunity for businesses to offer unique, eye-catching products that appeal to a trendy customer base.

### Who This Affects Most

- **Entertainment Merchandising:** The entertainment industry can leverage its vast collection of licenses to create limited-edition collectibles that appeal to fans of specific shows, movies, or franchises.
- **Fashion & Apparel:** Companies that incorporate popular icons, symbols, or logos from classic movies or TV shows can cater to the growing demand for apparel products that evoke nostalgia.
- **Consumer Packaged Goods:** By partnering with film studios and popular franchises, consumer packaged goods companies can create branded products that tap into the deep emotional connections consumers have with beloved movies and characters.

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