# Beach Ball Soda Bottles Tomislav Zvonaric's Pepsi Packaging Concept is Fun and Functional By Jana Pijak | Published 2016-04-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pepsi-packaging-concept References: [behance.net](https://www.behance.net/gallery/36031649/Pepsi-Rubber-BallBottle) Croatian packaging designer Tomislav Zvonaric conceived this clever [Pepsi](https://www.trendhunter.com/trends/aluminum-bottles) packaging concept that transforms a soda bottle into a functional beach ball accessory. Ideally promoted during summer months, the concept is a spherical bottle that can be turned into a sporty accessory when emptied. Appealing to beach goers who are likely to enjoy Pepsi as a refreshment, Tomislav Zvonaric's [soda branding](https://www.trendhunter.com/trends/pepsi-and-cheetos) fuses playful and practical elements. Once emptied of its liquid contents, this bottle's frame is inflated to create a beach ball that can be used in the water or during a casual volleyball game. In addition to its eye-catching design, this Pepsi packaging concept is also multi-functional and boasts the brand's familiar visual identity. Its design will appeal to active soda fans of all ages and is a smart promotional tool during summer pop-ups or music festival events. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 79% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Functional Packaging:** Tomislav Zvonaric's Pepsi packaging concept transforms a soda bottle into a functional beach ball accessory, showcasing the trend of packaging that serves multiple purposes. - **Playful Branding:** Tomislav Zvonaric's soda branding fuses playful and practical elements, highlighting the trend of brands incorporating fun and interactive features into their products. - **Multi-functional Design:** The multi-functional design of this Pepsi packaging concept appeals to active soda fans of all ages, reflecting the trend of products that offer versatility and enhanced user experiences. ### Sectors Adopting This - **Beverage Packaging:** The concept of functional packaging presents opportunities for beverage packaging companies to create innovative designs that offer added value to consumers. - **Branding and Marketing:** The playful branding approach showcased in Tomislav Zvonaric's concept provides opportunities for branding and marketing agencies to explore creative strategies that engage and resonate with consumers. - **Event and Pop-up Marketing:** The multi-functional and eye-catching design of this Pepsi packaging concept makes it an ideal promotional tool for event and pop-up marketing, offering brands an opportunity to capture consumers' attention in unique and memorable ways. ## Related on Trend Hunter - [Arizona-Inspired Aluminum Bottles](https://www.trendhunter.com/trends/aluminum-bottles.md) - [Peelable Dissolving Bottles](https://www.trendhunter.com/trends/dissolving-bottle.md) - [Adventure-Inspired Soda Cans](https://www.trendhunter.com/trends/destinos-venezuela.md) - [Humorous Cocktail-Inspired Pull Designs](https://www.trendhunter.com/trends/buzzballz-pool.md) - [Uplifting Energetic Soda Rebrandings](https://www.trendhunter.com/trends/7up.md) - [Retro Soda Collab Bottles](https://www.trendhunter.com/trends/sustainable-drinkware.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md) - [Youthfully Vibrant Sodas](https://www.trendhunter.com/trends/mirinda.md)