# Cola-Branded Smartphones The Pepsi P1 Android Phone Will Be Launched In China By Rahul Kalvapalle | Published 2015-10-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/pepsi-p1 References: [theverge](http://www.theverge.com/2015/10/12/9507165/pepsi-p1-android-phone-china) & [reuters](http://www.reuters.com/article/2015/10/12/us-pepsico-phone-idUSKCN0S61WE20151012?feedType=RSS&feedName=technologyNews) In a next-level display of cross-industry branding, cola giant [Pepsi](https://www.trendhunter.com/trends/pepsi-smart-can) is set to launch a new smartphone in China, called the Pepsi [P1](https://www.trendhunter.com/trends/xiaomi-12-pro-dimensity-edition). The company teased images and specs of the phone on its [Weibo](https://www.trendhunter.com/trends/razr-2022) account a few days ago. Pepsi hasn't actually gone and constructed the phone itself. Rather, an unknown phone manufacturer will be designing the device, although the branding will be Pepsi-centric. The Pepsi P1 is an Android device and will be equipped with a 5.5-inch 1080p screen. Powered by a 1.7 GHz processor, it will offer 2 GB of RAM and a 3,000 mAh battery. Photos can be captured with a 13-megapixel camera. At an estimated price of only $200, this is a decent deal. This is an interesting initiative from Pepsi, who will be hoping that the P1 doesn't go flat. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Cross-industry Branding:** Opportunity for other companies to collaborate with unexpected industries to create unique branded products. - **Branded Smartphones:** Potential for companies to extend their brand presence by partnering with phone manufacturers to launch co-branded smartphones. - **Affordable Android Devices:** Market for budget-friendly smartphones with competitive specifications. ### Who This Affects Most - **Food and Beverage:** Opportunity for food and beverage companies to expand into technology by launching their own branded smartphones. - **Consumer Electronics:** Potential for consumer electronics manufacturers to collaborate with various brands to create co-branded smartphones. - **Mobile Technology:** Growing market for affordable Android devices opens up opportunities for smartphone manufacturers to target budget-conscious consumers. ## Related on Trend Hunter - [LED Can Concepts](https://www.trendhunter.com/trends/pepsi-smart-can.md) - [Arcade Game-Themed Smartphones](https://www.trendhunter.com/trends/oneplus.md) - [Soda Brand Film Cameras](https://www.trendhunter.com/trends/pepsi-x-retrospekt.md) - [Cuisine-Specific Colas](https://www.trendhunter.com/trends/pepsi-karaage-senyo-cola.md) - [Gen Z-Focused Beverage Launches](https://www.trendhunter.com/trends/britvic.md) - [Elegant EV Brand Smartphones](https://www.trendhunter.com/trends/polestar-phone.md) - [Cat-Themed Soda Cans](https://www.trendhunter.com/trends/pepsi-cat-cans.md) - [Colorful Slab Performance Smartphones](https://www.trendhunter.com/trends/pixel-9.md) - [Chic Transparent Smartphones](https://www.trendhunter.com/trends/the-nothing-phone-1.md)