# Celebrity-Celebrating Soda Ads The Pepsi Music Icons Commercial Honors Musical Legends By Souzan Michael | Published 2011-09-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/pepsi-music-icons References: [perezhilton](http://perezhilton.com/2011-09-23-x-factor-pepsi-commercial-2011-britney-spears-kanye-west-michael-jackson-ray-charles) & [youtube](http://www.youtube.com/watch?v=k1W_BZqvuSU) This [Pepsi](https://www.trendhunter.com/trends/make-your-gameday-epic) Music Icons commercial is enough to convert even the most diehard [Coca-Cola](https://www.trendhunter.com/trends/cocacola-family) fans. Honoring some of [music's greatest and most legendary talents](https://www.trendhunter.com/trends/mtv-video-music-awards1) like Michael Jackson, Ray Charles, Britney Spears, Kanye West and Mariah Carey, the commercial is fun, upbeat, and uplifting. The Pepsi Music Icons commercial reminds viewers of a time when celebrities were fun, fabulous and, most importantly, incredibly talented and gifted. Rather than focusing on today's A-list stars like Kim Kardashian and Lindsay Lohan, the short ad takes viewers back and allows us to appreciate the greats who came before them. Ending with a haunting, yet exciting, "Who's next," the Pepsi Music Icons commercial lets today's celebrities know that they have some pretty big shoes to fill. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 34% | Activity: 33% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Celebrity-celebrating Soda Ads:** Disruptive innovation opportunity: Creating advertising campaigns that pay tribute to iconic celebrities to evoke nostalgia and connect with consumers on an emotional level. - **Honoring Musical Legends:** Disruptive innovation opportunity: Developing products or experiences that celebrate and honor the legacy of influential musicians, creating a sense of reverence and nostalgia for consumers. - **Paying Tribute to the Greats:** Disruptive innovation opportunity: Designing marketing strategies or initiatives that highlight the timeless appeal and enduring impact of legendary celebrities, tapping into the power of nostalgia to capture consumer attention. ### Who This Affects Most - **Beverage:** Disruptive innovation opportunity: Launching celebrity-endorsed or themed beverages that appeal to consumers' love for nostalgia and appreciation of iconic music figures. - **Advertising:** Disruptive innovation opportunity: Integrating images or references to historic celebrities into advertisements to create a sense of nostalgia and resonate with audiences. - **Entertainment:** Disruptive innovation opportunity: Creating entertainment experiences, such as concerts or exhibitions, that showcase the music and personas of legendary stars, appealing to both long-time fans and new audiences. ## Related on Trend Hunter - [Epic Rapper-Backed Soda Campaigns](https://www.trendhunter.com/trends/make-your-gameday-epic.md) - [Music-Inspired Campaigns](https://www.trendhunter.com/trends/new-pepsi-campaign.md) - [Soccer-Centric Soda Spots](https://www.trendhunter.com/trends/refresh-the-game.md) - [Football-Focused Sofa Campaigns](https://www.trendhunter.com/trends/refresh-the-game-campaign.md) - [Remixed Music Soda Commercials](https://www.trendhunter.com/trends/pepsi-max-christmas-refreshed.md) - [Soccer Star-Fronted Soda Campaigns](https://www.trendhunter.com/trends/thirsty-for-more-campaign.md) - [Humorous Soda Ads](https://www.trendhunter.com/trends/jelly-roll-x-zevia.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [Influencer-Led Soda Campaigns](https://www.trendhunter.com/trends/bring-out-the-flavour-campaign.md)