# Fruit-Forward Zero-Sugar Sodas Pepsi Max Mango is Arriving in the UK By Michael Hemsworth | Published 2023-08-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pepsi-max-mango References: [talkingretail](https://www.talkingretail.com/products-news/soft-drinks/pepsi-max-adds-mango-flavour-31-08-2023/) & [pepsi](https://www.pepsi.co.uk/)  [Pepsi Max Mango](https://www.trendhunter.com/trends/pepsi-max-tropical) is being launched into the brand's fruit-flavored soda range to provide consumers in the UK with a refreshing, effervescent beverage option that's perfect for new and existing fans alike to enjoy. The soda features the signature flavor of the zero-sugar refreshment, which is formulated to mimc the taste of the sugar-made original but with a decidedly free-from recipe. The drink is infused with mango flavoring to give it a touch of tropical inspiration that is great for shoppers to pick up as we head into the end of summer and beginning of fall. A spokesperson for the brand commented on the Pepsi Max Mango saying, "Attracting and maintaining [Generation Z’s](https://www.trendhunter.com/trends/barr-fruity-lemonade) loyalty is crucial for brands with [Gen-Zers](https://www.trendhunter.com/trends/eathappy-origin) rating new flavours as the top influence on purchase decisions. The launch of Pepsi Max Mango is expected to drive excitement and bring new shoppers to the category – with the new sugar free innovation continuing to promote healthier consumer choices as part of Britvic’s Healthier People sustainability strategy." ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 32% | Activity: 65% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Fruit-flavored Sodas:** The introduction of Pepsi Max Mango into their fruit-flavored soda range caters to consumers looking for refreshing, tropical-inspired beverage options. - **Zero-sugar Refreshments:** Pepsi Max Mango's zero-sugar recipe offers a guilt-free alternative to consumers seeking the taste of the original with a healthier twist. - **Healthy Consumer Choices:** Pepsi Max Mango aligns with Britvic's Healthier People sustainability strategy, aiming to promote healthier consumer choices within the soda category. ### Where This Applies - **Beverage Industry:** The introduction of fruit-flavored, zero-sugar sodas presents an opportunity for beverage companies to cater to health-conscious consumers while offering innovative flavor options. - **Generation Z Marketing:** Pepsi Max Mango's launch taps into the influence of new flavors on purchase decisions for Generation Z, presenting marketing opportunities to attract and maintain Gen-Z customers. - **Sustainable Packaging:** The promotion of healthier choices through products like Pepsi Max Mango highlights the potential for sustainable packaging solutions that align with Britvic's Healthier People sustainability strategy. ## Related on Trend Hunter - [Fruit-Forward Sugar-Free Colas](https://www.trendhunter.com/trends/pepsi-max-tropical.md) - [Fruit-Forward Sugar-Free Sodas](https://www.trendhunter.com/trends/tango-mango.md) - [Gen Z-Targeted Flavored Colas](https://www.trendhunter.com/trends/pepsi-zero-sugar-flavors.md) - [Indulgent Sugarless Soda Flavors](https://www.trendhunter.com/trends/pepsi-zero.md) - [Fruit-Forward Sugar-Free Sodas](https://www.trendhunter.com/trends/tango-berry-peachy.md) - [Reformulated Sugar-Free Colas](https://www.trendhunter.com/trends/new-pepsi-zero-sugar.md) - [Artistic Regional Soda Flavors](https://www.trendhunter.com/trends/pepsi-zero-peach.md) - [Fruity Cane-Sugar Sodas](https://www.trendhunter.com/trends/peach-mango-ginger-ale.md) - [Fruit-Themed Zero-Sugar Sodas](https://www.trendhunter.com/trends/fanta-zero-sugar.md)