# Maple Syrup-Flavored Colas IHOP Collaborated on Sweet & Crisp Pepsi Maple Syrup Cola By Laura McQuarrie | Published 2022-03-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pepsi-maple-syrup-cola References: [prnewswire](https://www.prnewswire.com/news-releases/pepsi-releases-limited-batch-of-pepsi-maple-syrup-cola-in-partnership-with-ihop-301509974.html) & [pepsico](http://www.pepsico.com/)  [Pepsi](https://www.trendhunter.com/trends/pepsi-maple-syrup) Maple Syrup Cola is a highly limited-edition flavor that was created in collaboration with IHOP and it speaks to pancake lovers everywhere with a sweet, crisp taste that elevates the classic caramel notes of the soda. As part of the #ShowUsYourStack program on social media, fans can access the limited-edition drop by sharing a photo or a video of their stack of pancakes. There will be 2,000 lucky winners and one will get a custom Pepsi Spout inspired by the iconic IHOP syrup pitchers. The indulgent cola is one of many new releases from Pepsi, including PEPSI X [PEEPS](https://www.trendhunter.com/trends/marshmallowflavored-soda), Pepsi [Apple Pie](https://www.trendhunter.com/trends/manoomin-apple-pie), and Pepsi x Cracker Jack. Like these previous releases, this new product comes in a unique 12-ounce can. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 51% | Activity: 72% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Flavored Colas:** The trend towards flavored colas creates an opportunity for companies to use unique flavor combinations to differentiate their products. - **Limited-edition Promotions:** Limited-edition drops, like the IHOP and Pepsi collaboration, generate buzz and excitement amongst consumers, providing new marketing opportunities for companies. - **Collaborative Product Development:** Collaborating with other brands, as Pepsi did with IHOP, provides an opportunity for companies to access new markets and expand their product offerings. ### Where This Applies - **Beverage Industry:** The beverage industry can introduce new flavors and limited-edition promotions, disrupt the industry with its innovative spirits to cater to changing consumer tastes. - **Food and Restaurant Industry:** Restaurants such as IHOP can collaborate with beverage companies to create unique cross-promotions that drive sales and create a memorable customer experience. - **Marketing and Advertising Industry:** The trend towards limited-edition drops and collaborative product development create new opportunities for marketing and advertising companies to help their clients stand out from the competition. ## Related on Trend Hunter - [Soda-Branded Restaurant Syrups](https://www.trendhunter.com/trends/pepsi-maple-syrup.md) - [Maple Syrup-Flavored Sodas](https://www.trendhunter.com/trends/canadian-maple-syrup-soda.md) - [Collaborative Restaurant-Branded Syrups](https://www.trendhunter.com/trends/kraft-heinz-ihop-syrup.md) - [Syrup-Inspired Coffees](https://www.trendhunter.com/trends/pancake-inspired-coffee.md) - [Restaurant Chain-Inspired Cereals](https://www.trendhunter.com/trends/ihop-mini-pancake-cereal.md) - [Sweet Breakfast-Inspired Chips](https://www.trendhunter.com/trends/ihop-4.md) - [Meaty Maple Diner Pancakes](https://www.trendhunter.com/trends/maple-bacon-pancakes.md) - [Exclusive Marshmallow-Flavored Sodas](https://www.trendhunter.com/trends/marshmallowflavored-soda.md) - [Mix-and-Match S'mores Sodas](https://www.trendhunter.com/trends/pepsi-smores.md)