# Juicy Mango-Flavored Colas Pepsi Mango is Being Launched as a New Permanent Flavor By Michael Hemsworth | Published 2021-03-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pepsi-mango References: [chewboom](https://www.chewboom.com/2021/03/18/pepsi-unveils-newest-permanent-flavor-pepsi-mango/) & [pepsi](https://www.pepsi.com) The [Pepsi](https://www.trendhunter.com/trends/pepsi-zero-peach) Mango soda has been announced by the brand as one of its latest flavor offerings that is being permanently added to its product list for consumers to pick up. The soda features a premium cola flavor that is infused with the juicy flavor of mango to make it a sweet treat for consumers to enjoy. The soda some in a regular version as well as a [Zero Sugar option](https://www.trendhunter.com/trends/fanta-zero-sugar) to accommodate different preferences. The Pepsi Mango soda will be available for purchase starting March 22, 2021, and will launch at grocery stores, convenience stores and mass retailers in a number of serving sizes. The new flavor comes as the brand's first permanent addition to its product range in five years. Image Credit: Pepsi ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 24% | Activity: 35% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Flavored Colas:** The creation of flavored colas, such as Pepsi Mango, presents a disruptive innovation opportunity for beverage manufacturers to cater to consumers' diverse tastes. - **Product Diversification:** Product diversification, such as adding new flavors to an existing product line, like Pepsi Mango, can increase competitiveness and appeal to a wider consumer base. - **Healthy Alternatives:** The development of healthier alternatives to traditional soft drinks, such as Pepsi Mango Zero Sugar, can help companies cater to a growing market demand for healthier beverage options. ### Industries Being Reshaped - **Beverage Manufacturing:** Beverage manufacturers can take advantage of the trend towards flavored colas by introducing their own unique flavors to appeal to consumers. - **Retail:** Retailers can capitalize on the new Pepsi Mango product launch by showcasing it prominently in-store and using it to attract new customers. - **Food and Beverage:** The food and beverage industry can benefit from the trend towards healthier options by developing and promoting healthier alternatives to traditional soft drinks. ## Related on Trend Hunter - [Fruit-Forward Zero-Sugar Sodas](https://www.trendhunter.com/trends/pepsi-max-mango.md) - [Fruit-Forward Sugar-Free Colas](https://www.trendhunter.com/trends/pepsi-max-tropical.md) - [Artistic Regional Soda Flavors](https://www.trendhunter.com/trends/pepsi-zero-peach.md) - [Tropical Fruit Sodas](https://www.trendhunter.com/trends/gus-grown-up-soda.md) - [Effervescent Soda Flavors](https://www.trendhunter.com/trends/wild-cherry-cream.md) - [Fruit-Forward Sugar-Free Sodas](https://www.trendhunter.com/trends/tango-mango.md) - [Reformulated Sugar-Free Colas](https://www.trendhunter.com/trends/new-pepsi-zero-sugar.md) - [Fruity Cane-Sugar Sodas](https://www.trendhunter.com/trends/peach-mango-ginger-ale.md) - [Indulgent Sugarless Soda Flavors](https://www.trendhunter.com/trends/pepsi-zero.md)