# Beverage Brand Loyalty Programs The Pepsi Loyalty Program Will Send Money to a Venmo Account By Daniel Johnson | Published 2019-09-20 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/pepsi-loyalty-program References: [engadget](https://www.engadget.com/2019/09/12/pepsi-pepcoin-paypal-venmo-program/) & [pepcoin](https://www.pepcoin.com/home) The [Pepsi](https://www.trendhunter.com/trends/bottle-lotto-sweepstakes) loyalty program is titled PepCoin, and it will apply to both purchases of Pepsi beverages and [Frito-Lay](https://www.trendhunter.com/trends/share-more-joy) products. When using PepCoin, customers will be able to receive money to a linked [Venmo](https://www.trendhunter.com/trends/venmo-debit-mastercard) account. Users of the Pepsi loyalty program can scan codes to earn money back, however, customers will have to reive at least $2 before it goes into a Venmo account. Pepsi has indicated that the program will be permanently available to customers, allowing access to the program when needed. Loyalty programs for snack and beverage companies are not common in the industry. However, the extra money could incentivize consumers to choose Pepsi and Frito-Lay products over competing brands. Image Credit: Pepsi ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 28% | Activity: 24% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Beverage Loyalty Programs:** Disruptive innovation opportunity: Implementing loyalty programs in the beverage industry to incentivize customer choices and increase brand loyalty. - **Cashback Rewards:** Disruptive innovation opportunity: Introducing cashback rewards through connected payment platforms like Venmo to enhance customer satisfaction and retention. - **Scannable Codes:** Disruptive innovation opportunity: Utilizing scannable codes to engage customers and provide seamless and convenient earning opportunities for loyalty program participants. ### Who This Affects Most - **Snack and Beverage:** Disruptive innovation opportunity: Implementing loyalty programs in the snack and beverage industry to drive customer loyalty and increase market share. - **Payment and Fintech:** Disruptive innovation opportunity: Partnering with payment and fintech companies to leverage connected payment platforms and enhance customer experience through cashback rewards. - **Marketing and Advertising:** Disruptive innovation opportunity: Helping companies establish and promote loyalty programs through effective marketing and advertising strategies to attract and retain customers. ## Related on Trend Hunter - [Pizzeria Loyalty Programs](https://www.trendhunter.com/trends/piper-points.md) - [Personalized Hydration Memberships](https://www.trendhunter.com/trends/gatorade-2.md) - [Coffee Disloyalty Programs](https://www.trendhunter.com/trends/disloyalty-program.md) - [Energy Drink Loyalty Programs](https://www.trendhunter.com/trends/reign-total-body-fuel-1.md) - [Card-Style Game Soda Campaigns](https://www.trendhunter.com/trends/bottle-lotto-sweepstakes.md) - [Loyalty-Based Rewards Programs](https://www.trendhunter.com/trends/nescafe-dolce-gusto.md) - [Filipino Restaurant Rewards Programs](https://www.trendhunter.com/trends/jolly-rewards.md) - [Digital Pancake Loyalty Programs](https://www.trendhunter.com/trends/international-bank-of-pancakes.md) - [Commerce-Enhanced Payment Cards](https://www.trendhunter.com/trends/venmo-debit-mastercard.md)