# Charitable Hand-Drawn Logo Shirts This Pepsi Logo Was Drawn by John Krasinski's Daughters By Katherine Pendrill | Published 2020-05-13 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/pepsi-logo References: [delish](https://www.delish.com/food-news/a32450472/pepsi-restaurant-employees-shirt/) & [sevenly.org](https://www.sevenly.org/collections/limited-edition-pepsi-gear-supporting-the-restaurant-employee-relief-fund-rerf) On his new show 'Some Good News,' actor John Krasinski recently discussed showcased a Pepsi logo drawn by his daughters when discussing [PepsiCo's](https://www.trendhunter.com/trends/tailgate-crashers) efforts to help restaurant workers impacted by COVID-19. Now Pepsi is taking that logo and using it to raise even more funds for charity. Amidst the COVID-19 pandemic, PepsiCo has committed to raising $3 million for the [National Restaurant Association Educational Foundation's](https://www.trendhunter.com/trends/sweetgreen-merch) Restaurant Employee [Relief](https://www.trendhunter.com/trends/red-nose-day) Fund—a fundraising effort originally spearheaded by Guy Fieri. To raise additional funds for the cause, the brand is selling limited-edition shirts and a tote bag with the hand-drawn Pepsi logo created by Krasinski's daughters Hazel and Violet. For every shirt and bag sold, 100% of proceeds will go to the Restaurant Employee Relief Fund. Image Credit: *PepsiCo.* ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 61% | Activity: 70% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What's Driving This Trend - **Customized Hand-drawn Logos:** There is a growing trend of brands incorporating hand-drawn logos to create unique and personalized products. - **Charitable Fundraising Merchandise:** Brands are leveraging merchandise sales to raise funds for charitable organizations, increasing their impact and social responsibility. - **Celebrity-driven Philanthropy:** Celebrities are using their platforms to support charitable causes and engage their fan base in making a positive impact. ### Who This Affects Most - **Apparel and Fashion:** The fashion industry can explore the opportunity of creating customized merchandise with hand-drawn logos to attract socially-conscious consumers and support charitable causes. - **Food and Beverage:** Food and beverage companies can adopt similar fundraising initiatives by partnering with charitable organizations and promoting limited-edition merchandise to raise funds for relevant causes. - **Entertainment and Media:** The entertainment industry can take inspiration from celebrities like John Krasinski to integrate philanthropic efforts into their shows or productions, connecting with their audience on a deeper level while giving back to society. ## Related on Trend Hunter - [Soda Logo Rebranding Campaigns](https://www.trendhunter.com/trends/new-logo.md) - [Soda Brand Donuts](https://www.trendhunter.com/trends/pepsi-donut.md) - [Soda-Branded Scholarship Fundraisers](https://www.trendhunter.com/trends/fanraiser.md) - [Uplifting Restaurant Campaigns](https://www.trendhunter.com/trends/pepsi-dig-in.md) - [Employee-Designed Milk Cartons](https://www.trendhunter.com/trends/everyday-milk.md) - [Black-Owned Restaurant Initiatives](https://www.trendhunter.com/trends/pepsi-dig-in-day.md) - [Soccer-Centric Soda Spots](https://www.trendhunter.com/trends/refresh-the-game.md) - [Musical Soda NFTs](https://www.trendhunter.com/trends/pepsi-mic-drop.md) - [Cleverly-Disguised Fountain Cups](https://www.trendhunter.com/trends/undercover-cups.md)