# Iconic Soda Clothing Collections The Pepsi Live for Now Campaign Now Includes Streetwear By Megan Facciuolo | Published 2014-05-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pepsi-live-for-now References: [hypebeast](http://hypebeast.com/2014/5/pepsi-live-for-now-2014-collection) & [pepsi](http://www.pepsi.com/en-us/d) [Pepsi's](https://www.trendhunter.com/trends/pepsi-and-cheetos) most recent campaign Pepsi Live for Now unveiled a new venture: streetwear. The 'Live for Now' collection will feature clothing, shoes, accessories, electronics and even skateboards. Every item will be produced by a handpicked group of the world's best artists and designers. The venture is part of the company's 'The Art of Football' program, which is a kick-off for their ads in World Cup 2014. The collection includes distinctive artwork from six international street artists. And while you may think that the pieces will boast giant Pepsi graphics, they are actually very discreet and fashionable. Some of the pieces that Pepsi-enthusiasts and non-soda drinkers alike can don include graphic tees, jackets and swim trunks from Original [Penguin](https://www.trendhunter.com/trends/zoologist-penguin), headphones from [Bang & Olufsen’s](https://www.trendhunter.com/trends/forever-care) B&O PLAY line and skateboards from SHUT. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 87% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Streetwear:** Disruptive innovation opportunity: Collaborate with popular brands to create unique, limited edition clothing collections. - **Artistic Collaborations:** Disruptive innovation opportunity: Partner with artists and designers to create exclusive products that appeal to a younger, trend-conscious demographic. - **Branded Accessories:** Disruptive innovation opportunity: Expand into producing branded electronics and accessories to further engage with consumers. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Explore collaborations between fashion brands and beverage companies to create unique product lines. - **Art and Design:** Disruptive innovation opportunity: Foster partnerships between artists and businesses to create innovative, limited edition products. - **Consumer Electronics:** Disruptive innovation opportunity: Develop exclusive electronics and accessories in collaboration with well-known brands. ## Related on Trend Hunter - [Soda-Branded Casual Apparel](https://www.trendhunter.com/trends/poppi-collaborates-with-target.md) - [Nostalgic Snack-Inspired Accessories](https://www.trendhunter.com/trends/pepsi-and-cheetos.md) - [Soda-Branded Sweatsuit Merch Lines](https://www.trendhunter.com/trends/stylish-sweatsuit.md) - [Chip Brand-Inspired Apparel](https://www.trendhunter.com/trends/huemn.md) - [Collaboration Snack-Inspired Slides](https://www.trendhunter.com/trends/ground-up-and-pepsico.md) - [Musical Soda NFTs](https://www.trendhunter.com/trends/pepsi-mic-drop.md) - [QSR Sandwich Shop Streetwear](https://www.trendhunter.com/trends/subway-3.md) - [Music-Inspired Campaigns](https://www.trendhunter.com/trends/new-pepsi-campaign.md) - [Football-Focused Sofa Campaigns](https://www.trendhunter.com/trends/refresh-the-game-campaign.md)