# Fruity Summertime Colas Pepsi Lime and Peach Were Inspired by Outdoor Eating By Laura McQuarrie | Published 2024-04-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pepsi-lime-and-peach References: [ca.style.yahoo](https://ca.style.yahoo.com/pepsi-teams-bobby-flay-2-130000843.html)  In preparation for grilling season, [cola](https://www.trendhunter.com/trends/pepsi-karaage-senyo-Pepsi Lime and Peach-flavored colas have arrived to provide cool refreshment to accompany smoky, savory summertime dishes. These limited-time flavors are ready to be paired with various backyard barbecue favorites, from hot dogs to ribs to burgers. To complement these two new Pepsi flavors "tailor-made for summer grill life," the cola brand is teaming up with Bobby Flay on a #BetterWithPepsi campaign. Flay says that Pepsi's flavor profile is "the perfect counterpoint to the smoky, rich barbecue dishes." Throughout the summer, Flay will be featured in a [Pepsi TV campaign](https://www.trendhunter.com/trends/bring-out-the-flavour-campaign), as well as in-store displays, digital content shorts, stunts, a social series of grill tips, tricks, tutorials and more leading up to Memorial Day. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 63% | Activity: 52% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Seasonal Flavored Colas:** Opportunity for brands to introduce limited-time fruit-infused cola flavors tailored for specific seasons. - **Celebrity Brand Collaborations:** Potential for brands to partner with well-known figures for targeted marketing campaigns and promotions. - **Digital Content Strategies:** Space for companies to leverage various digital platforms to engage customers with interactive and informative content. ### Industries Being Reshaped - **Beverage:** Innovation potential in the beverage industry by exploring unique flavor combinations that resonate with seasonal trends. - **Marketing:** Opportunities for marketing agencies to facilitate collaborations between brands and celebrities for impactful promotional activities. - **Digital Media:** Room for digital media companies to create engaging content strategies that enhance brand visibility and customer interaction. ## Related on Trend Hunter - [Cuisine-Specific Colas](https://www.trendhunter.com/trends/pepsi-karaage-senyo-cola.md) - [Grill-Inspired Snack Crisps](https://www.trendhunter.com/trends/pringles-x-miller-lite.md) - [Fruit-Forward Sugar-Free Colas](https://www.trendhunter.com/trends/pepsi-max-tropical.md) - [Layered Drink Lineups](https://www.trendhunter.com/trends/drips-by-pepsi-lineup.md) - [Cheeky Food-Focused Soda Campaigns](https://www.trendhunter.com/trends/share-a-pepsi.md) - [Artistic Regional Soda Flavors](https://www.trendhunter.com/trends/pepsi-zero-peach.md) - [Soda-Infused Ketchups](https://www.trendhunter.com/trends/colachup.md) - [Mix-and-Match S'mores Sodas](https://www.trendhunter.com/trends/pepsi-smores.md) - [Summertime Americana Sodas](https://www.trendhunter.com/trends/mtn-dew-sodas.md)