# Profile-Promoting Pop Dispensers The Pepsi Like Machine Trades Free Cans for Facebook Likes By Gil Cohen | Published 2013-05-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pepsi-like-machine References: [creativecriminals](http://creativecriminals.com/online/pepsi-like-machine/) & [likepepsi.be](http://likepepsi.be/) Changing the way free samples are given out on the streets, [Pepsi Co](https://www.trendhunter.com/trends/pepsi-smart-can) has come out with the socially rewarding Pepsi Like Machine. Essentially a vending machine, this pop dispenser gives away [free cans of Pepsi soda](https://www.trendhunter.com/trends/pepsi-put-it-on-ice-bar) whenever you 'Like' their page via a smartphone. If you walk past one and don't have a smartphone with you, you can use the touch-screen interface and log into your [Facebook](https://www.trendhunter.com/trends/what-the-fanta-1) profile from there, choose your favorite type of Pepsi and watch it roll out the bottom. The Pepsi Like Machine was tested outside a Beyonce concert in Belgium to great success. This type of campaign allows Pepsi to gain a greater social media following and also keep track of exactly who used the vending machine and which type of beverage they preferred. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 23% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Social Media Engagement:** Opportunities for brands to leverage social media engagement by offering incentives through interactive vending machines. - **Personalized Marketing:** Using interactive touch-screen interfaces to allow consumers to customize their preferences and receive personalized products. - **Data-driven Marketing:** Tracking consumer preferences and behavior through interactive vending machines to inform targeted marketing strategies. ### Who This Affects Most - **Beverage:** Disruptive innovation opportunities in the beverage industry to drive digital marketing and customer engagement. - **Retail:** Integration of interactive vending machines in retail environments to enhance customer experience and gather valuable consumer data. - **Advertising:** Utilizing interactive vending machines as advertising platforms to increase brand visibility and social media following. ## Related on Trend Hunter - [LED Can Concepts](https://www.trendhunter.com/trends/pepsi-smart-can.md) - [Heat-Sensitive Vending Machines](https://www.trendhunter.com/trends/heat-sensitive-vending-machine.md) - [Cleverly-Disguised Fountain Cups](https://www.trendhunter.com/trends/undercover-cups.md) - [Smart Soda Dispenser Trials](https://www.trendhunter.com/trends/new-compact-freestyle-machine.md) - [AI-Integrated Soda Campaigns](https://www.trendhunter.com/trends/pepsi-the-sweetest-campaign.md) - [Mixologist-Crafted Beverage Creations](https://www.trendhunter.com/trends/drips-by-pepsi.md) - [Card-Style Game Soda Campaigns](https://www.trendhunter.com/trends/bottle-lotto-sweepstakes.md) - [Stylish Soda Pop-Ups](https://www.trendhunter.com/trends/poppi-world.md) - [Cheeky Food-Focused Soda Campaigns](https://www.trendhunter.com/trends/share-a-pepsi.md)