# Gym-Inspired Bottle Designs The Pepsi Light Dumbbell Perpetuates the Idea of a Healthy Lifestyle By Meghan Young | Published 2016-03-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pepsi-light-dumbbell References: [adeevee](http://www.adeevee.com/2016/03/pepsi-light-dumbbell-direct-marketing-design/) & [pepsi](http://www.pepsi.com) People who are truly healthy may roll their eyes at the look of the [Pepsi](https://www.trendhunter.com/trends/pepsi-smart-can) Light Dumbbell. Taking on the shape of an actual dumbbell, it's meant to evoke the sense of a healthy lifestyle. As the commercial states, "After all, a product that sells a [light way of life](https://www.trendhunter.com/trends/healthconscious-beer) deserved a new packaging that showed just that." A bold statement, but one that is pretty clever. It speaks to the type of lifestyle people aspire to lead, but who also still crave a little indulgence along the way. The Pepsi Light Dumbbell represents both. It was conceived by AlmapBBDO, an ad agency based in São Paulo, Brazil. Placed in sport arenas of all sorts, the Pepsi Light Dumbbell is also creatively and appropriately measured not in terms of volumes, but weight. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 89% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Gym-inspired Design:** Opportunity to create fitness-themed products that promote a healthy lifestyle. - **Healthy Indulgences:** Potential to cater to consumers seeking balance between health and indulgence. - **Creative Packaging:** Innovative ways to visually represent brand messaging. ### Industries Being Reshaped - **Fitness and Wellness:** Integrating fitness concepts into products or services for health-conscious consumers. - **Food and Beverage:** Developing healthy yet indulgent food and beverage options. - **Advertising and Marketing:** Creating unique packaging designs that effectively communicate brand values. ## Related on Trend Hunter - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [LED Can Concepts](https://www.trendhunter.com/trends/pepsi-smart-can.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Luxury Dumbbells Collections](https://www.trendhunter.com/trends/pent-x-swarovski.md) - [Uplifting Energetic Soda Rebrandings](https://www.trendhunter.com/trends/7up.md) - [Nutrition-Focused Protein Product Branding](https://www.trendhunter.com/trends/pure-protein-branding.md) - [Soda Logo Rebranding Campaigns](https://www.trendhunter.com/trends/new-logo.md) - [Self-Referential Peanut Packaging](https://www.trendhunter.com/trends/planters-peanuts.md)