# Cuisine-Specific Colas Pepsi Karaage Senyo Cola Pairs with Japanese-Style Fried Chicken By Michael Hemsworth | Published 2022-06-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pepsi-karaage-senyo-cola References: [soranews24](https://soranews24.com/2022/06/09/pepsi-releases-a-new-cola-in-japan-specifically-for-karaage-fried-chicken/) & [suntory](https://www.suntory.com/brands/pepsi/)  The [Pepsi Karaage](https://www.trendhunter.com/trends/pepsi-lime-and-peach) Senyo Cola (AKA [Pepsi Cola](https://www.trendhunter.com/trends/colachup) Exclusively for Fried Chicken) is a special refreshment in the Japanese market specifically formulated for cutting through the oiliness of Japanese-style fried chicken. The soda features a more subtle scent and sweetness compared to original Pepsi, and also boasts a transparent profile to further enhance its ability to cut through oily meals. The zero-calorie soda is likely to be a hit with avid fans of the aforementioned cuisine and will help them to enjoy impressive refreshment when taking a sip after a bite. The Pepsi Karaage Senyo Cola is arriving on store shelves on June 14, 2022 and will be right at home alongside [Pepsi Nama](https://www.trendhunter.com/trends/pepsi-zero-peach), which also boasts a distinctly refreshing flavor. The brand is hoping consumers will try both to decipher which is best for pairing with their favorite foods. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 70% | Activity: 85% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Cuisine-specific Beverages:** Opportunity for beverage companies to create customized drinks that cater to specific cuisines and enhance the dining experience. - **Transparent Beverages:** Creating transparent beverages that can cut through oily meals could be a disruptive innovation opportunity for the beverage industry. - **Flavor-enhancing Beverages:** Developing beverages with subtle scents and sweetness that complement the flavors of specific cuisines could be a profitable trend for the beverage industry. ### Sectors Adopting This - **Beverage Industry:** The beverage industry could capitalize on creating cuisine-specific drinks, transparent beverages, and flavor-enhancing beverages to cater to specific dining experiences. - **Food Industry:** Partnering with beverage companies to create cuisine-specific beverages could be an opportunity for the food industry to enhance the dining experience. - **Fast Food Industry:** Fast food chains could collaborate with beverage companies to create customized drinks that pair well with their specific cuisine and drive customer satisfaction. ## Related on Trend Hunter - [Fruity Summertime Colas](https://www.trendhunter.com/trends/pepsi-lime-and-peach.md) - [Libation-Friendly Fried Chicken](https://www.trendhunter.com/trends/kfc-japan-ninniku-crispy.md) - [Soda-Infused Ketchups](https://www.trendhunter.com/trends/colachup.md) - [Artistic Regional Soda Flavors](https://www.trendhunter.com/trends/pepsi-zero-peach.md) - [Limited-Time Pickle Menus](https://www.trendhunter.com/trends/kfc-pickled-menu.md) - [Creamy Citrus QSR Sodas](https://www.trendhunter.com/trends/peaches-cream-soda.md) - [Cheeky Food-Focused Soda Campaigns](https://www.trendhunter.com/trends/share-a-pepsi.md) - [Refreshing Summertime QSR Sandwiches](https://www.trendhunter.com/trends/japanesestyle-summer-burgers.md) - [Food Pairing Soda Campaigns](https://www.trendhunter.com/trends/better-with-pepsi-max.md)