# Spooky Sodas The Pepsi Halloween Edition is Frightfully Fabulous By Robyn Currie | Published 2009-10-28 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/pepsi-halloween-edition References: [freshnessmag](http://www.freshnessmag.com/2009/10/27/pepsi-pepsi-halloween-edition/) & [pepsi](http://www.pepsi.com) I love getting into the spirit of Halloween by dressing up and scaring people. Thankfully, major companies are getting in on the action too. The Pepsi [Halloween Edition](https://www.trendhunter.com/trends/general-mills-halloween-edition) cans let you drink sugar as well as eat it this spooky season. Getting into the spirit of things, your favorite version of Pepsi will be getting a scary makeover. The Pepsi Halloween Edition will see Pepsi, [Pepsi Max](https://www.trendhunter.com/trends/pepsi-max-mango) and diet Pepsi become ‘Growl,’ ‘Boo’ and ‘Ghoul.’ ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 14% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) ## Key Themes ### What Makes This Trend Stand Out - **Halloween-themed Products:** Companies can tap into the excitement of special occasions and create limited-edition versions of their existing products. - **Personalization:** Creating unique, personal experiences for consumers can greatly enhance brand loyalty and customer satisfaction. - **Seasonal Marketing:** Companies can align their products and marketing campaigns with the holidays or seasons to create excitement and offer limited-time promotions. ### Sectors Adopting This - **Beverage Industry:** Beverage companies can create seasonal drinks or limited-edition versions of their regular offerings to generate excitement and boost sales during holidays or special occasions. - **Food Industry:** Food companies can create seasonal or limited edition products to entice customers and drive sales during holidays or special occasions. - **Marketing Industry:** Marketing firms can assist companies with creating exciting and innovative seasonal campaigns to generate buzz and increase sales during holidays or special occasions. ## Related on Trend Hunter - [Halloween Carbonated Drink Packaging](https://www.trendhunter.com/trends/halloweenthemed-carbonated-drink-packaging-tango-and-7ups-twolitre-packs-ge.md) - [Spooky Soda Costumes](https://www.trendhunter.com/trends/mtn-dew-halloween-costumes.md) - [Spooky Seasonal Soda Promotions](https://www.trendhunter.com/trends/fanta-halloween-promotion.md) - [Halloween-Themed Beverage Promotions](https://www.trendhunter.com/trends/halloween-onpack-promotion.md) - [Spooky Cream Soda Concoctions](https://www.trendhunter.com/trends/witches-punch.md) - [Spooky Lunch Refreshment Branding](https://www.trendhunter.com/trends/caprisun-halloween-pouches.md) - [Horror Franchise Soda Ranges](https://www.trendhunter.com/trends/fanta-sodas.md) - [Mystery Halloween Drinks](https://www.trendhunter.com/trends/mtn-dew-voodew-1.md) - [Mysterious Halloween Soda Releases](https://www.trendhunter.com/trends/halloweeninspired-mystery-flavor.md)