# Playful Soccer Vending Machines The Pepsi Football Vending Machine Tests Your Soccer Skills By Laura McQuarrie | Published 2014-05-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pepsi-football References: [digitalbuzzblog](http://www.digitalbuzzblog.com/pepsi-interactive-football-vending-machine/) & [pepsi](http://www.pepsi.com/en-us/d/content/1130/) The [Pepsi](https://www.trendhunter.com/trends/refresh-the-game-campaign) Football Vending Machine will give you a soda, but first, you've got to work up a thirst by showing off some of your sports skills. The interactive vending machine from Pepsi is part of the #FutbolNow campaign, which will be set up this spring and summer, so that you can up your game around the time of the 2014 [FIFA](https://www.trendhunter.com/trends/mini-cup) World Cup games are going on in Brazil. The #FutbolNow Skills Challenge on the machine involves performing virtual kick-ups and other skillful tricks, and if you manage to get enough points, the Pepsi vending machine will reward you with a free can of pop. While this Pepsi vending machine focuses on improving your own game, ahead of FIFA this year, [Coca-Cola](https://www.trendhunter.com/trends/world-cup-marketing-campaign) released a vending machine too, which rewarded fans on rival teams with a soda. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 32% | Activity: 83% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Vending Machines:** Similar vending machines with interactive challenges can be designed to incorporate other sports and beverage industries.. - **Virtual Skill Challenges:** Virtual challenges can be incorporated into products and services for various sports and fitness industries to attract younger customers. - **Brand Activations:** Brand-activated vending machines can increase customer engagement and brand loyalty in various industries. ### Sectors Adopting This - **Beverage Industry:** Incorporating interactivity and gamification into vending machines can increase customer engagement and point-of-purchase interactions for beverage companies - **Sports Industry:** Designing virtual skill challenges and interactive vending machines can increase spectator and fan engagement in the sports industry. - **Fitness Industry:** Creating virtual skill challenges and interactive vending machines can attract younger customers and increase customer engagement in the fitness industry. ## Related on Trend Hunter - [Heat-Sensitive Vending Machines](https://www.trendhunter.com/trends/heat-sensitive-vending-machine.md) - [Football-Focused Sofa Campaigns](https://www.trendhunter.com/trends/refresh-the-game-campaign.md) - [Sporty Fridge TVs](https://www.trendhunter.com/trends/fridge-tv.md) - [Soccer-Themed AR Activations](https://www.trendhunter.com/trends/score-with-pogba.md) - [Footballer-Backed Global Campaigns](https://www.trendhunter.com/trends/pepsi-1.md) - [Limited Nutmeg-Flavored Cola](https://www.trendhunter.com/trends/pepsi.md) - [Soccer Star-Fronted Soda Campaigns](https://www.trendhunter.com/trends/thirsty-for-more-campaign.md) - [Soccer Soda Brand Campaigns](https://www.trendhunter.com/trends/world-cup-marketing-campaign.md) - [AI Beer Vending Machines](https://www.trendhunter.com/trends/beer-vending-machines.md)