# Cinnamon-Flavored Colas The New Pepsi Fire Has an Intense Cinnamon Flavor By Mary Van Puymbroeck | Published 2017-05-11 | Updated 2017-05-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pepsi-fire References: [refinery29](http://www.refinery29.com/2017/05/154000/pepsi-fire-limited-edition-flavor) & [delish](http://www.delish.com/food-news/news/a53012/pepsi-fire-cinnamon-slurpees/) [Pepsi](https://www.trendhunter.com/trends/wild-cherry-cream) is releasing a new flavor for the summer called Pepsi [Fire](https://www.trendhunter.com/trends/malbon-x-daniel-arsham). The cinnamon-flavored cola will be available until the end of June in 20oz bottles, 12oz cans and as a Slurpee at select 7-Eleven stores. Purported to be the "hottest drink of the summer," the novelty aspect of the beverage is huge. According to Pepsi's marketing director Lauren Cohen, "Summer is one of the most anticipated times of the year, and Pepsi Fire is going to ignite this season with an unconventional and spicy kick to our classic cola taste." With sleek, youthful orange and blue packaging, the product is certainly a departure from the classic Pepsi. That said, [limited-edition Pepsi flavor options](https://www.trendhunter.com/trends/pepsi-zero-sugar-flavors) tend to push the boundaries. Consumers will now able to see if they can take the heat. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 33% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Cinnamon-flavored Beverages:** Opportunity for beverage companies to explore more cinnamon-flavored options, targeting consumers looking for unique and adventurous tastes. - **Limited-edition Flavors:** Companies can capitalize on the novelty aspect of limited-edition flavors to create excitement and generate buzz around their products. - **Unconventional Flavor Combinations:** Innovative flavor combinations, such as cinnamon and cola, offer disruptive opportunities for companies to differentiate themselves and attract curious consumers. ### Who This Affects Most - **Beverage Industry:** The beverage industry can tap into the growing demand for unique and unconventional flavors by launching cinnamon-flavored beverages. - **Food and Beverage Retail:** Retailers can highlight limited-edition flavors like cinnamon-flavored colas to create a sense of scarcity and drive customer engagement and sales. - **Brand Marketing:** Brand marketers can leverage unconventional flavor combinations to create memorable and impactful marketing campaigns that resonate with adventurous consumers. ## Related on Trend Hunter - [Fruit-Forward Sugar-Free Colas](https://www.trendhunter.com/trends/pepsi-max-tropical.md) - [Effervescent Soda Flavors](https://www.trendhunter.com/trends/wild-cherry-cream.md) - [Indulgent Sugarless Soda Flavors](https://www.trendhunter.com/trends/pepsi-zero.md) - [Spicy Cherry Sodas](https://www.trendhunter.com/trends/mr-pibb.md) - [Mix-and-Match S'mores Sodas](https://www.trendhunter.com/trends/pepsi-smores.md) - [Sweet-Spicy Party Punches](https://www.trendhunter.com/trends/beatbox-sweet-heat-cinnamon.md) - [Exclusive Spicy Sodas](https://www.trendhunter.com/trends/dr-pepper-hot-take.md) - [Spicy-Sweet Cinnamon Snacks](https://www.trendhunter.com/trends/cinnafuego.md) - [Reformulated Sugar-Free Colas](https://www.trendhunter.com/trends/new-pepsi-zero-sugar.md)