# Extra-Carbonated Sodas Pepsi Extra Fizz Boasts a Richer Taste and Sharper Bite By Laura McQuarrie | Published 2026-08-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pepsi-extra-fizz References: [lbbonline](https://lbbonline.com/news/SB19-Mimiyuuuh-Pepsi-Extra-Fizz-BBDO-Guerrero)  As a new generation craves bolder, more intense flavor profiles, Pepsi Extra Fizz launched to deliver a dialed-up experience of the classic soda with a [more intense flavor and more bubbles](https://www.trendhunter.com/trends/Three-Cents). With an extra-carbonated upgrade, PepsiCo Philippines amped up the fizz to deliver a sharper bite that can hold its own as a food pairing, and the cola innovation was introduced with a campaign to convey as much. PepsiCo Philippines teamed up with [digital creator Mimiyuuuh](https://www.trendhunter.com/trends/pepsi-pioneers) and P-pop supergroup SB19, daring Gen Z to bring "extra" to their everyday meals and make them more exciting. Alongside the high-energy spot, PepsiCo Philippines launched a limited-time large-scale public activation at the SM Mall of Asia Music Hall, complete with interactive experiences, live performances, and total immersion into the world of Pepsi Extra Fizz. ## Trend Insights (Trend Hunter) - Score: 9.2/10 - Popularity: 92% | Activity: 93% | Freshness: 91% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Maximized Carbonation:** Extra-bubbly beverage formats create room for sensory-led product differentiation that reframes familiar soft drinks as more intense, meal-ready experiences. - **Bold Flavor Refresh:** Heightened taste profiles reflect demand for everyday products that feel more expressive, giving legacy brands new ways to modernize classic SKUs for younger consumers. - **Immersive Launch Events:** Large-scale experiential activations blend entertainment, sampling, and social content to turn limited product releases into participatory brand moments. ### Where This Applies - **Carbonated Beverages:** Cola and soda brands are using texture, bite, and intensity as innovation levers beyond flavor alone, expanding premium and youth-focused positioning opportunities. - **Food Service Pairings:** More assertive soft drinks support new meal-pairing occasions where beverages are marketed as flavor enhancers rather than simple refreshment add-ons. - **Experiential Marketing:** Creator-led campaigns and live public activations give consumer brands a dynamic channel for converting product attributes into culturally relevant experiences. ## Related on Trend Hunter - [Spicy-Sweet Fruit Sodas](https://www.trendhunter.com/trends/schweppes-cherry-pepper-soda.md) - [Energizing Late-Night Sodas](https://www.trendhunter.com/trends/pepsi-night-edition.md) - [Fruit-Forward Sugar-Free Colas](https://www.trendhunter.com/trends/pepsi-max-tropical.md) - [Ice Cream Dessert Sodas](https://www.trendhunter.com/trends/pepsi-ice-cream.md) - [All-Natural Honey-Sweetened Sodas](https://www.trendhunter.com/trends/fresh-fizz-soda.md) - [Prebiotic Ginger Ale-Inspired Sodas](https://www.trendhunter.com/trends/poppi-ginger-fizz.md) - [Extra-Vibrant Soda Packs](https://www.trendhunter.com/trends/vibes-party-pack.md) - [Spicy Cherry Sodas](https://www.trendhunter.com/trends/mr-pibb.md) - [Extra-Flavorful Spiced Fruit Sodas](https://www.trendhunter.com/trends/mr-pibb-sodas.md)