# Test Drive Prank Ads Watch What Happens When Jeff Gordon Pulls Stunts in this Pepsi Commercial By Gil Cohen | Published 2013-03-14 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/pepsi-commercial References: [twentytwowords](http://twentytwowords.com/2013/03/13/pro-driver-jeff-gordon-takes-unsuspecting-car-salesman-on-a-crazy-test-drive/) & [youtube](http://www.youtube.com/watch?v=Q5mHPo2yDG8&feature=player_embedded) Professional driver Jeff Gordon disguises himself as a dithering gentleman in order to scare the hell out of an unsuspecting car salesman in this [Pepsi](https://www.trendhunter.com/trends/pepsi-the-choice) commercial. An advertisement for Pepsi Max, which mainly targets the male demographic who refuses to drink sodas labelled as 'diet,' features a can with a hidden camera that is displayed within the car, drawing attention to the brand logo. With the capable Gordon pulling [crazy stunts](https://www.trendhunter.com/trends/where-have-you-been) and his passenger yelling things like "you're an idiot, I'm gonna kill you," this prank is hilarious enough to garner the attention of over two million views in just two days. Combining a crazy prank, a fast-driven sports car and a pro-driver gave this Pepsi commercial the edge it needed to go viral extremely fast. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 80% | Activity: 100% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Prankvertising:** Opportunity for brands to create viral marketing campaigns through outrageous pranks. - **Targeted Advertising:** Using unconventional methods to appeal to specific demographics. - **Viral Marketing:** Creating content that spreads rapidly through social sharing and engagement. ### Who This Affects Most - **Beverage:** Brands in the beverage industry can utilize prankvertising to create buzz and increase brand awareness. - **Automotive:** Automotive companies can explore targeted advertising using unconventional methods to attract specific customer segments. - **Marketing:** Marketing agencies can specialize in creating viral marketing campaigns that generate massive online engagement. ## Related on Trend Hunter - [Unique Auto-Racing Campaigns](https://www.trendhunter.com/trends/liquid-death-and-nascar.md) - [Self-Discovery Soda Ads](https://www.trendhunter.com/trends/pepsi-the-choice.md) - [Comedic Villain EV Commercials](https://www.trendhunter.com/trends/gm-dr-evil.md) - [Cleverly-Disguised Fountain Cups](https://www.trendhunter.com/trends/undercover-cups.md) - [Tongue-In-Cheek Soda Campaigns](https://www.trendhunter.com/trends/tastes-better-campaign.md) - [Athlete-Backed Beverage Campaigns](https://www.trendhunter.com/trends/tailgate-crashers.md) - [Soda-Paired Pizza Deals](https://www.trendhunter.com/trends/pepsi-chase-cars.md) - [Soccer Star-Fronted Soda Campaigns](https://www.trendhunter.com/trends/thirsty-for-more-campaign.md) - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md)