# Emoji-Inspired Sunglasses Jeremy Scott is Creating Emoji Sunglasses for the Pepsi Brand By Malika Renee Butss | Published 2016-02-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pepsi-brand References: [chiclaunches](http://chiclaunches.com/jeremy-scott-to-create-emoji-inspired-sunglasses-for-pepsi/) & [bustle](http://www.bustle.com/articles/138950-jeremy-scott-x-pepsi-are-creating-emoji-inspired-sunglasses) In 2015, the [Pepsi](https://www.trendhunter.com/trends/pepsi-and-cheetos) brand created a 35 design custom emoji keyboard and used those same emoticons to decorate itd blue soft drink cans. This year, the popular soft drink label has appointed American designer [Jeremy Scott](https://www.trendhunter.com/trends/jeremy-scott-and-adidas) to bring those same emojis to life with a [capsule collection of emoji-themed sunglasses](https://www.trendhunter.com/trends/waiting-for-the-sun-x-percival). The collection will feature six pairs of sunglasses which are inspired by the Pepsi brand's PepsiMojis. So far, the two partners have shared their first pair of sunglasses which feature a 60s-inspired MOD frame done in citron yellow with Pepsi's nose-kissed emoji hanging off each of the arms. Expected to drop in June 2016, this collection is bound to pair nicely with Pepsi's emoji-branded soda cans. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 66% | Activity: 54% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Emoji-themed Fashion:** The creation of emoji-inspired sunglasses represents an opportunity for other fashion brands to incorporate emoticons into their designs. - **Collaborative Products:** The partnership between Pepsi and Jeremy Scott could inspire other brands to collaborate on unique product lines. - **Pop Culture Accessories:** The rise of pop culture-inspired accessories like these sunglasses highlights an opportunity for more products inspired by nostalgia and internet culture. ### Industries Being Reshaped - **Beverage:** Other beverage companies could explore ways to incorporate emoji-based branding and marketing into their products like Pepsi. - **Fashion:** The fashion industry could also tap into the trend of using popular emoticons as the basis for unique product designs. - **Eyewear:** The creation of these sunglasses highlights the potential for companies in the eyewear industry to create fun and playful designs inspired by pop culture. ## Related on Trend Hunter - [Cereal-Inspired Sunglasses](https://www.trendhunter.com/trends/cinnamon-toast-crunch-and-pit-viper.md) - [UV-Activated Sunglasses](https://www.trendhunter.com/trends/goodr-x-cheetos.md) - [Gummy Candy-Inspired Eyewear](https://www.trendhunter.com/trends/jelly-collection.md) - [Emoji-Style Sneakers](https://www.trendhunter.com/trends/shoe-1.md) - [Bubble-Like Sunglasses Drop](https://www.trendhunter.com/trends/upside-down-sunglasses.md) - [Emoji-Inspired Beer Campaigns](https://www.trendhunter.com/trends/emojiless.md) - [Collaborative Summertime Sunglasses](https://www.trendhunter.com/trends/jins-x-snow-peak.md) - [Nostalgic Snack-Inspired Accessories](https://www.trendhunter.com/trends/pepsi-and-cheetos.md) - [Cartoon-Inspired Glasses Capsules](https://www.trendhunter.com/trends/owndays.md)