# Socially Connected Soda Bottles These Pepsi Bottles Give Access to Exclusive Filters on Snapchat By Laura McQuarrie | Published 2017-06-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pepsi-bottles References: [psfk](https://www.psfk.com/2017/06/pepsi-places-snapchat-barcodes-on-millions-of-bottles.html) & [pepsi](https://www.pepsi.com/en-us/) To promote the release of the cinnamon-flavored [Pepsi](https://www.trendhunter.com/trends/undercover-cups) Fire, new Pepsi bottles are being released with built-in Snapcodes. When these bottles are scanned using [Snapchat](https://www.trendhunter.com/trends/marshmallowflavored-soda), users are able to access [exclusive filters and branded geofilters](https://www.trendhunter.com/trends/snapchat-and-loreal) to use on the ephemeral photo- and video-sharing app. Scanning the codes printed onto the Pepsi bottles also provides access to a game on Snapchat called Pepsi Summer Quest, which takes players on a journey to collect obstacles. The first level of the five-level game was released on Memorial Day, with a new level launching each week. Across the food and beverage industry, brands are integrating QR codes and NFC-enabled labels to help consumers learn more about a product, connect them to campaigns or exclusive content that rewards those who engage with the packaging. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 82% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **QR Code Integration:** QR codes and NFC-enabled labels are increasingly being used by food and beverage brands to connect consumers to campaigns and rewards for engaging with packaging. - **Snapchat Filters:** Brands are leveraging Snapchat's popular filters to promote their products and offer exclusive content to engaged consumers, furthering the usage of AR filters in marketing campaigns. - **Augmented Reality Promotions:** Integrating AR technology into promotion strategies, such as Snapchat filters and games that engage customers, can increase brand loyalty and enhance the overall customer experience. ### Sectors Adopting This - **Beverage Industry:** Beverage brands can leverage QR codes and NFC-enabled labels to incentivize customers to purchase and engage with their products in a new, interactive way. - **Social Media Industry:** Social media platforms like Snapchat can provide brands with opportunities to interact with consumers in new and unique ways, creating innovative and immersive marketing experiences. - **Advertising Industry:** Augmented reality promotions, like Snapchat filters and games, can revolutionize advertising by offering interactive and memorable experiences that engage consumers and increase brand loyalty. ## Related on Trend Hunter - [Interactive Juice Boxes](https://www.trendhunter.com/trends/mega-back-to-school.md) - [Cleverly-Disguised Fountain Cups](https://www.trendhunter.com/trends/undercover-cups.md) - [Augmented Soda Labels](https://www.trendhunter.com/trends/soda-labels.md) - [Cheeky Food-Focused Soda Campaigns](https://www.trendhunter.com/trends/share-a-pepsi.md) - [Interactive Connected Packaging](https://www.trendhunter.com/trends/nteractive-connected-packaging-experience.md) - [Superhero-Themed AR Sodas Cans](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging.md) - [Scannable Hot Sauce Bottles](https://www.trendhunter.com/trends/buldak-hot-sauce-packaging.md) - [Limited Edition Peelable Bottles](https://www.trendhunter.com/trends/peelable-bottles.md) - [Mix-and-Match S'mores Sodas](https://www.trendhunter.com/trends/pepsi-smores.md)