# Levitating Magician Soda Ads This Pepsi Ad of Magician Dynamo Will Grab Your Attention By Ian Andrew Panganiban | Published 2013-06-26 | Updated 2013-07-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pepsi-ad References: [geekologie](http://geekologie.com/2013/06/guy-hovering-next-to-bus-illusion-pepsi.php) The recent Pepsi ad of a hovering illusionist is something to see, until you know the trick behind it. As part [Pepsi Max’s](https://www.trendhunter.com/trends/bring-out-the-flavour-campaign) new campaign, the soda drink company commissioned illusionist Dynamo to pull a trick onto unsuspecting civilians of London. The video showcases the illusionist levitating right next to a double-decker bus. The pedestrians were all naturally captivated by the trick—and who can blame them? It’s not often you see a guy levitating beside a double-decker bus in London, but maybe it’s a common occurrence at platform 9 3/4. The [levitation trick](https://www.trendhunter.com/trends/thrill-seeker-mega-lift-mascara) is done with the use of a fake arm and a bracket connected to the frame, which holds up the performer. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 7% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Augmented Reality Advertising:** Disruptive innovation opportunity: Brands can leverage augmented reality technology to create captivating and immersive advertising experiences. - **Out-of-home Advertising:** Disruptive innovation opportunity: Companies can explore unique and attention-grabbing ways to engage consumers with outdoor advertising campaigns. - **Experiential Marketing:** Disruptive innovation opportunity: Marketers can create memorable experiences for consumers by combining technology and live performances to enhance brand engagement. ### Industries Being Reshaped - **Beverage Industry:** Disruptive innovation opportunity: Beverage companies can explore innovative advertising strategies to stand out in a saturated market and capture consumer attention. - **Entertainment Industry:** Disruptive innovation opportunity: Entertainment companies can leverage unique and captivating marketing tactics to promote their content and attract audiences. - **Advertising Industry:** Disruptive innovation opportunity: Advertising agencies can embrace new technologies and creative approaches to deliver innovative and attention-grabbing campaigns for their clients. ## Related on Trend Hunter - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Soccer Star-Fronted Soda Campaigns](https://www.trendhunter.com/trends/thirsty-for-more-campaign.md) - [Influencer-Led Soda Campaigns](https://www.trendhunter.com/trends/bring-out-the-flavour-campaign.md) - [Soda Logo Rebranding Campaigns](https://www.trendhunter.com/trends/new-logo.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Icy Branded Soda Experiences](https://www.trendhunter.com/trends/pepsi-put-it-on-ice-bar.md) - [Epic Rapper-Backed Soda Campaigns](https://www.trendhunter.com/trends/make-your-gameday-epic.md) - [Magic Trick Popcorn Buckets](https://www.trendhunter.com/trends/cinemark-popcorn-bucket.md) - [Food Pairing Soda Campaigns](https://www.trendhunter.com/trends/better-with-pepsi-max.md)