# Footballer-Backed Global Campaigns Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign By Kanesa D | Published 2024-05-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pepsi-1 References: [campaignme](https://campaignme.com/pepsi-launches-where-theres-a-ball-theres-a-way-global-campaign/) & [pepsi](https://www.pepsi.com/)  [Pepsi](https://www.trendhunter.com/trends/refresh-the-game) has launched the 'Where There's a Ball, There's a Way' campaign, spotlighting the voices of Jack Grealish, Son Heung-Min, Vini Jr., and Leah Williamson, who serve as the brand's Global Football Ambassadors. This film will be complemented by engaging social media content pieces highlighting the unique contributions of Pepsi's four esteemed ambassadors. The campaign launch coincides with Pepsi's exciting collaboration with the UEFA Champions League, a partnership that aims to demonstrate football's power to bring joy to people worldwide. “Being thirsty for more – Pepsi’s philosophy – means feeling that wherever there is a ball, there is an opportunity to find new and unexpected ways to find enjoyment through the game. Whether you’re playing on the biggest stages in the world or on city streets, there’s an opportunity to unlock the enjoyment that it brings," said Eric Melis, VP of [Global Brand Marketing](https://www.trendhunter.com/trends/design-curator), Carbonated Soft Drinks at [PepsiCo](https://www.trendhunter.com/trends/tailgate-crashers). Image Credit: Pepsi ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 66% | Activity: 67% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Global Football Campaigns:** Collaboration with footballer ambassadors in global campaigns highlights brand power internationally. - **Social Media Engagement Content:** Utilizing engaging social media content featuring brand ambassadors enhances campaign reach and impact. - **Joyful Partnership Initiatives:** Partnerships like UEFA Champions League demonstrate the joy and unity football can bring globally. ### Industries Being Reshaped - **Beverage Marketing:** Innovative brand partnerships with sports figures elevate beverage marketing strategies for wider audience engagement. - **Sports Sponsorship:** Strategic collaborations with football leagues present opportunities for brands to amplify visibility and global presence. - **Entertainment Branding:** Leveraging the excitement of football ambassador campaigns enhances entertainment branding and audience connections. ## Related on Trend Hunter - [Soccer-Centric Soda Spots](https://www.trendhunter.com/trends/refresh-the-game.md) - [Football-Focused Sofa Campaigns](https://www.trendhunter.com/trends/refresh-the-game-campaign.md) - [Soccer Star-Fronted Soda Campaigns](https://www.trendhunter.com/trends/thirsty-for-more-campaign.md) - [Football-Focused Brand Platforms](https://www.trendhunter.com/trends/pepsi-football-nation.md) - [Athlete-Backed Beverage Campaigns](https://www.trendhunter.com/trends/tailgate-crashers.md) - [Empowering Soccer-Inspired Campaigns](https://www.trendhunter.com/trends/renowned-soccer-icons.md) - [Limited Nutmeg-Flavored Cola](https://www.trendhunter.com/trends/pepsi.md) - [Football Challenge Campaigns](https://www.trendhunter.com/trends/beat-the-icon.md) - [Branded Pub Crawls](https://www.trendhunter.com/trends/no-lays-no-game.md)