# Specialist Wellness Insurance Apps Peppy Offers Expert Healthcare and Wellbeing Support By Jana Pijak | Published 2020-07-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peppy References: [peppy.health](https://peppy.health/) [Peppy](https://www.trendhunter.com/trends/peppy-ehomaki-sets) is an [employer health insurance platform](https://www.trendhunter.com/trends/employee-health-benefit) offering "specialist healthcare and wellbeing support" that is conveniently accessed via one's smartphone. Connecting employees with knowledgeable medical industry experts, the insurance platform covers a variety of health concerns that fall outside of a traditional insurance plan and aims to fill gaps in the industry. Peppy offers flexible benefits for those trying to conceive, parents bringing a new baby home, those experiencing menopause, and those looking to improve their financial wellbeing. Most recently, the platform launched its COVID-19 crisis support benefits, offering support to those coping with the ongoing pandemic and the uncertain global climate. With mental wellbeing becoming more of a priority for employers during the COVID-19 pandemic -- especially as remote working becomes the norm -- [healthcare benefit providers](https://www.trendhunter.com/trends/healthcare-benefit-plan) are taking notice and responding to this emerging opportunity in the market. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 42% | Activity: 64% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Specialist-wellness-insurance-apps:** Disruptive innovation opportunity: Developing specialized insurance apps that provide healthcare and wellbeing support tailored to specific needs outside of traditional insurance plans. - **Flexible-benefits-for-life-stages:** Disruptive innovation opportunity: Creating flexible benefit programs that cater to specific life stages such as trying to conceive, parenting, menopause, and financial wellbeing. - **Mental-wellbeing-in-the-workplace:** Disruptive innovation opportunity: Designing innovative solutions that prioritize mental wellbeing in the workplace, especially with the rise of remote working during the COVID-19 pandemic. ### Industries Being Reshaped - **Healthcare-insurance:** Disruptive innovation opportunity: Redefining healthcare insurance by incorporating specialized support, beyond traditional coverage, through convenient smartphone apps. - **Benefits-administration-technology:** Disruptive innovation opportunity: Developing technology solutions that enable flexible benefit programs for various life stages, addressing gaps in the industry. - **Employee-wellbeing-services:** Disruptive innovation opportunity: Offering comprehensive employee wellbeing services that prioritize mental health in the workplace, especially with the increasing prevalence of remote work. ## Related on Trend Hunter - [Connective Health Apps](https://www.trendhunter.com/trends/wellb-health.md) - [Emotional Wellbeing Services](https://www.trendhunter.com/trends/ifeel.md) - [AI-Driven Hiring Solutions](https://www.trendhunter.com/trends/peppy-pick.md) - [Accessible Healthcare Coverage Programs](https://www.trendhunter.com/trends/benefits-program.md) - [Personalized Employee Benefits Platforms](https://www.trendhunter.com/trends/beyond-beta.md) - [Employee Pet Care Coverage](https://www.trendhunter.com/trends/pet-care-coverage.md) - [Menopause Health Plans](https://www.trendhunter.com/trends/menopause-health-plan.md) - [Cheeky Pet Insurance Campaigns](https://www.trendhunter.com/trends/onepack-plan.md) - [Employee Wellness Platforms](https://www.trendhunter.com/trends/scotch-and-soda.md)