# Sushi-Inspired Pet Treats The Peppy Ehomaki Sets Come in Varieties for Cats and Dogs Alike By Michael Hemsworth | Published 2024-01-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peppy-ehomaki-sets References: [soranews24](https://soranews24.com/2024/01/29/pray-for-sound-health-for-your-beloved-pets-this-setsubun-with-special-good-luck-sushi-rolls-just-for-them/) & [peppynet](https://www.peppynet.com/)  These Peppy Ehomaki Sets have been created by Peppy in Japan as a series of treats for dogs and cats alike to help get them involved in good lucky new year traditions. The sets include the Shofuku Wanmii Ehomaki Set and the Shofuku Nyoromi Ehomaki Set for dogs and cats, respectively, which each feature a maki-inspired tube of treat pastes to give them a [sushi-like experience](https://www.trendhunter.com/trends/finfare-pet-foods). The pet treat pastes are crafted with carefully selected ingredients to ensure a high-quality final product and will help to increase a pet's hydration thanks to their 80% moisture content. The Peppy Ehomaki Sets are available for purchase now online and draw inspiration from lucky direction sushi rolls (AKA ehomaki). The sets are thus best enjoyed by pets when facing East-Northeast, which is this year's lucky direction for the Chinese Zodiac. Image Credit: [Peppy](https://www.peppynet.com/shop/item/id/110E92) ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 74% | Activity: 78% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Pet-inspired Treats:** Peppy Ehomaki Sets offer a series of sushi-inspired treats for dogs and cats, catering to the growing trend of pet owners seeking unique and novel treats for their furry friends. - **Hydration-rich Pet Treats:** The Peppy Ehomaki Sets feature treat pastes with high moisture content, tapping into the trend of pet owners looking for treats that can simultaneously hydrate their pets. - **Cultural Traditions for Pets:** By incorporating the concept of lucky direction sushi rolls (ehomaki) into pet treats, Peppy creates an opportunity for pet owners to incorporate cultural traditions in their pets' lives. ### Where This Applies - **Pet Food Industry:** The introduction of sushi-inspired pet treats by Peppy creates an opportunity for pet food companies to explore unique flavors and experiences to cater to pet owner demands. - **Pets Accessories Industry:** The Peppy Ehomaki Sets provide an opportunity for pet accessory companies to design and sell special feeding mechanisms that mimic the sushi experience for pets. - **E-commerce Industry:** The availability of Peppy Ehomaki Sets for online purchase highlights the potential for e-commerce platforms to cater to the growing market of pet owners seeking unique and specialized pet treats. ## Related on Trend Hunter - [Sushi-Themed Pet Feeders](https://www.trendhunter.com/trends/sushi-feeder-tray.md) - [New Year's Dog Meals](https://www.trendhunter.com/trends/ushisuke.md) - [Spooky Single-Ingredient Treats](https://www.trendhunter.com/trends/halloweenthemed-cat-treats.md) - [New Year-Inspired Snack Boxes](https://www.trendhunter.com/trends/new-yearinspired-snack-box.md) - [Pet-Friendly Malay Cuisine](https://www.trendhunter.com/trends/petcubes.md) - [Squeezable Pet Treat Tubes](https://www.trendhunter.com/trends/squeeze-treats.md) - [Artisanal Dried Pet Snacks](https://www.trendhunter.com/trends/oceanic-discovery-box.md) - [Customizable Lunar Year Boxes](https://www.trendhunter.com/trends/lunar-new-year-goodies.md) - [Plant-Based Dog Treat Mixes](https://www.trendhunter.com/trends/pet-treat-mix.md)