# Minty Free-From Toothpastes Desert Essence Peppermint Whitening Plus Toothpaste Has Tea Tree Oil By Michael Hemsworth | Published 2025-08-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peppermint-whitening-plus-toothpaste References: [progressivegrocer](https://progressivegrocer.com/desert-essence-peppermint-whitening-plus-toothpaste) & [desertessence](https://www.desertessence.com/)  [Desert](https://www.trendhunter.com/trends/bb-energy) Essence Peppermint Whitening Plus Toothpaste has been added to the Certified [B-Corp](https://www.trendhunter.com/trends/desert-essence) brand's portfolio as a refreshingly minty take on its free-from oral care product. The toothpaste has no harsh chemicals or artificial sweeteners in the mix and maintains a [fluoride-free formula](https://www.trendhunter.com/trends/toothpaste-for-sensitive-teeth) that utilizes pure peppermint essential oil to elevate oral health. The product can thus help to whiten teeth as it reduces plaque and refreshes breath, while the mild antiseptic properties of the peppermint will further increase oral health by keeping teeth and gums healthy. Desert Essence Peppermint Whitening Plus Toothpaste is formulated with baking soda, sea salt and bamboo extracts to help whiten teeth gently, while the pure Australian tea tree oil in the mix helps to combat against cavities. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 5% | Activity: 7% | Freshness: 47% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Natural Oral Care Products:** The rise of natural oral care products showcases consumer demand for chemical-free solutions prioritizing personal and environmental health. - **Essential Oil-infused Dental Products:** Incorporating essential oils like peppermint and tea tree into dental products elevates their efficacy by offering additional health benefits such as antiseptic properties. - **Eco-friendly Dental Solutions:** B-Corp certified eco-friendly dental solutions reflect a growing consumer preference for sustainable and ethical brands. ### Industries Being Reshaped - **Natural Personal Care:** The natural personal care industry is expanding rapidly as consumers seek products that are free from synthetic chemicals and artificial additives. - **Essential Oil Manufacturing:** Essential oil manufacturing is gaining momentum as more industries, including oral care, integrate these natural extracts to enhance product functionality. - **Sustainable Consumer Goods:** The sustainable consumer goods industry is burgeoning, with B-Corp certifications becoming a mark of trust for eco-conscious shoppers. ## Related on Trend Hunter - [Clean Whitening Toothpastes](https://www.trendhunter.com/trends/goodbye-plaque-whitening-toothpaste.md) - [Fluoride-Free Toothpaste Tablets](https://www.trendhunter.com/trends/fluoridefree-toothpaste-tablets.md) - [Natural Whitening Toothpastes](https://www.trendhunter.com/trends/whiten-toothpaste.md) - [Minty Whitening Fluoride Toothpastes](https://www.trendhunter.com/trends/peppermint-fluoride-toothpaste.md) - [Minty Fluoride-Free Toothpastes](https://www.trendhunter.com/trends/peppermint-fluoride-free-toothpaste.md) - [Flavorless Toothpastes](https://www.trendhunter.com/trends/risewell-flavorless-toothpaste.md) - [Vegan Luxury Toothpastes](https://www.trendhunter.com/trends/luxury-toothpaste.md) - [Festive Chocolate-Mint Toothpaste](https://www.trendhunter.com/trends/nha-toothpaste.md) - [Triple-Action Whitening Toothpastes](https://www.trendhunter.com/trends/betterforyou-whitening-toothpaste.md)