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# Seasonal Peppermint Whiskeys
Two Trees Beverage Co.'s Flavored Whiskey is Minty and Aromatic

By Laura McQuarrie | Published 2021-07-21 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/peppermint-whiskey
References: [businesswire](https://www.businesswire.com/news/home/20210715005688/en) & [twotreesbeverage](http://twotreesbeverage.com)

Two Trees Peppermint whiskey is a flavored seasonal spirit that's described as being like something Santa might enjoy by the fire. The [flavored whiskey](https://www.trendhunter.com/trends/flavored-whisky-liqueur) is packed with [peppermint flavor](https://www.trendhunter.com/trends/warped-wing-brewery) and the aroma of candy cane, and it provides a fun way for adults to celebrate the season with a refreshingly different kind of spirit that's sustainably matured with eco-friendly processes.

Alongside this seasonal variety, the brand is introducing Pumpkin Spice whiskey that's full of fall flavors. Chad Slagle, [Two Trees Beverage Co.](https://www.trendhunter.com/trends/delicious-seltzer) CEO, says, “Unique product varieties such as these tend to expand category sales vs cannibalizing existing sales. Our exclusive and proprietary process delivers exceptional taste on a consistent basis with differentiation that consumers cannot find anywhere else.”

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 31% | Activity: 14% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Seasonal Flavored Spirits:** Creating unique and limited-time seasonal flavored spirits that cater to consumers who are looking for new and exciting flavor experiences can increase category sales.
- **Sustainable Spirit Production:** Using eco-friendly processes and sustainably-sourced ingredients to create spirits can appeal to consumers who prioritize environmental responsibility and sustainability.
- **Exclusive and Proprietary Processes:** Developing exclusive and proprietary processes can create product differentiation and offer consumers a unique taste experience that they cannot find anywhere else.

### Where This Applies

- **Beverage Industry:** Creating unique and limited-time seasonal flavored spirits and utilizing eco-friendly processes in production can provide a competitive edge and increase sales in the beverage industry.
- **Sustainable Packaging Industry:** Partnering with sustainable packaging companies and exploring innovative packaging solutions can increase the sustainability of the product and create a positive impact on the environment.
- **Restaurant and Bar Industry:** Collaborating with restaurants and bars to create exclusive and proprietary cocktail recipes using seasonal flavored spirits can increase sales and. create unique and memorable experiences for customers.

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