# Holiday Peppermint Vodkas The Smirnoff Peppermint Twist Liquor Features a Candy Cane Packaging By M | Published 2015-12-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peppermint-vodka References: [drinkhacker](http://www.drinkhacker.com/2015/12/13/review-smirnoff-peppermint-twist/) & [smirnoff](http://www.smirnoff.com/en-ca/) In honor of the holiday season, [Smirnoff](https://www.trendhunter.com/trends/smirnoff-mango-passionfruit-twist) is releasing a [Peppermint Twist](https://www.trendhunter.com/trends/festive-moisturizing-gifts-the-eos-holiday-collection-features-limitedediti) vodka flavor that creatively reflects the flavors of candy cakes in a sweet and minty liquor. The packaging for the festive limited edition liquor also reflects the winter season with a red and white ribbon bottle design. Smirnoff is known for creating a slew of [diverse vodka flavors](https://www.trendhunter.com/trends/xix-vodka-toffee-apple) ranging in sweet and more savory tastes. The Peppermint Twist version takes inspiration from candy canes with a sugary yet refreshingly minty palette. The packaging for the bottle reflects the flavors with a yuletide candy cane-themed exterior. The vodka can be used as a base for a wide variety of drinks with both sweet and savory notes. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 27% | Activity: 55% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Holiday-themed Liquor:** Opportunity to create limited edition versions of popular liquors using holiday flavors and festive packaging to cater to the seasonal market. - **Savory-sweet Flavor Blends:** Opportunity to experiment with unique flavor blends such as the Peppermint Twist vodka to cater to consumers looking for exciting and unconventional tastes. - **Packaging Design:** Opportunity to create eye-catching and distinctive packaging designs to differentiate a product from competitors in an oversaturated market. ### Sectors Adopting This - **Alcoholic Beverage Industry:** Industry professionals can create limited edition liquors and explore unconventional flavor blends and packaging designs to cater to increasingly diverse consumer tastes. - **Packaging Industry:** Professionals in the packaging industry can use their creativity to design festive packaging to cater to seasonal markets and add value to products. - **Food and Beverage Industry:** Industry professionals can explore unconventional flavor blends similar to the Peppermint Twist vodka to cater to consumers looking for exciting and unique taste experiences. ## Related on Trend Hunter - [Tropically Inspired Vodka Spirits](https://www.trendhunter.com/trends/smirnoff-mango-passionfruit-twist.md) - [Icy Mint-Flavored Liqueurs](https://www.trendhunter.com/trends/polar-peppermint-ice.md) - [Festive Vodka Cocktails](https://www.trendhunter.com/trends/vk-chocolate-orange.md) - [Festively Flavored Espresso Martinis](https://www.trendhunter.com/trends/tribini-peppermint-mocha-espresso-martini.md) - [Nostalgic Summertime Spirits](https://www.trendhunter.com/trends/smirnoff-blue-raspberry-lemonade.md) - [Coastal Party-Themed Spirits](https://www.trendhunter.com/trends/smirnoff-miami-peach.md) - [Festive Peppermint Mocha Martinis](https://www.trendhunter.com/trends/peppermint-mocha-martini.md) - [Cinnamon Sugar-Inspired Vodkas](https://www.trendhunter.com/trends/polar-ice-vodka.md) - [Limited-Edition Tropical Vodkas](https://www.trendhunter.com/trends/smirnoff-electric-guava.md)