# Cookie-Infused Peppermint Mochas The New Peppermint Mocha Crumble Ice Blended Drink is Here By Katherine Pendrill | Published 2021-11-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peppermint-mocha-crumble-ice-blended-drink References: [qsrmagazine](https://www.qsrmagazine.com/news/coffee-bean-tea-leaf-launches-seasonal-holiday-menu) & [coffeebean](https://www.coffeebean.com/blog/press/peppermint-mocha-crumble-cookie-butter--to-holiday-menu)  The [Coffee Bean & Tea Leaf](https://www.trendhunter.com/trends/summer-cafe-menu) has long been a destination for delicious holiday drinks and this year the brand has a new Peppermint Mocha Crumble Ice Blended drink for fans to try. Like many other [QSR](https://www.trendhunter.com/trends/peppermint-frosty-cream-cold-brew) brands, The Coffee Bean & Tea Leaf just dropped its 2021 holiday menu. The new menu features returning favorites like the Cookie Butter Latte and Winter Dream Tea Latte, as well as the brand new Peppermint Mocha Crumble Ice Blended drink. The newest seasonal sipper takes a classic peppermint mocha and infuses it with cookie pieces throughout for a crunchy twist. As the brand's Vice President of Marketing [North America](https://www.trendhunter.com/trends/the-north-face-universal-collection) Paul Diver explains, "The simple addition of cookie crumbles makes for the perfect combination of taste and texture." Image Credit: The Coffee Bean & Tea Leaf ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 12% | Activity: 16% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Holiday Menu Offerings:** Opportunities exist for QSR brands to continuously innovate and update their holiday menus with new and unique flavors. - **Innovative Infusions:** QSR brands can explore infusion options to add new textures and flavors to traditional menu items. - **Crunchy Twists:** Brands can experiment with texture to tantalize the taste buds of their customers. ### Where This Applies - **Quick Service Restaurants (QSR):** QSR brands can use holiday menus to differentiate themselves and offer unique, seasonal flavor options. - **Beverage:** Beverage brands can add innovative infusions, like cookie pieces, to classic drink options for a fun twist on traditional favorites. - **Bakery:** Bakeries can explore adding traditional cookie flavors into their baked goods to meet consumer demand for unique and innovative treats. ## Related on Trend Hunter - [Nutty White Chocolate Lattes](https://www.trendhunter.com/trends/the-coffee-bean-tea-leaf-pours-new-macadamia-white-chocolate-ice-blended-dr.md) - [Spiced Gingerbread Cookie Lattes](https://www.trendhunter.com/trends/gingerbread-cookie-latte.md) - [Peppermint Ice Cream Cookies](https://www.trendhunter.com/trends/peppermint-ice-cream-cookie.md) - [Minty Mocha Cappuccinos](https://www.trendhunter.com/trends/peppermint-mocha-cappuccino.md) - [Caffeinated Cinnamon Cookie Drinks](https://www.trendhunter.com/trends/cinnamon-cookie-drink.md) - [Tradition-Inspired Holiday Cafe Drinks](https://www.trendhunter.com/trends/festive-drink-menu.md) - [Minty Holiday Blended Coffees](https://www.trendhunter.com/trends/peppermint-cold-brew-frozen-coffee.md) - [Holiday-Themed Coffee Drinks](https://www.trendhunter.com/trends/gingerbread-latte-and-peppermint-mocha.md) - [Cookie-Infused Blended Cold Coffees](https://www.trendhunter.com/trends/oreo-n-cold-brew-blast.md)