# Festive Frozen QSR Treats Wendy's Peppermint Frosty Offers a New Twist on a Classic By Michael Hemsworth | Published 2022-11-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peppermint-frosty References: [chewboom](https://www.chewboom.com/2022/11/10/wendys-launches-new-peppermint-frosty/) & [wendys](https://www.wendys.com/en-ca)  The [Wendy's](https://www.trendhunter.com/trends/snickerdoodle-cookie-frosty-fusion) [Peppermint Frosty](https://www.trendhunter.com/trends/peppermint-frosty-cream-cold-brew) has been unveiled by the [QSR](https://www.trendhunter.com/trends/white-chocolate-strawberry-frosty) brand as its latest frozen treat arriving just in time for the holiday season to offer patrons a decidedly fresh yet creamy option to try out. The frozen treat features a creamy base that's infused with ample peppermint flavor to give it an almost candy cane-inspired taste. The menu item is being launched as a replacement to the Strawberry Frosty, which was introduced as a warm weather treat for patrons to enjoy in place of the original Chocolate Frosty. The Wendy's Peppermint Frosty is launching now at participating locations, but will only be around for a short while. The treat comes as part of wider shift towards festively flavored treats with a summertime inspiration. Image Credit: Wendy’s ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 11% | Activity: 9% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Festive QSR Treats:** Opportunity for QSR brands to offer limited-time holiday-themed menu items to attract customers during the festive season. - **Flavor Infused Frozen Treats:** Innovation opportunity for QSR brands to experiment with different flavor infusions to enhance traditional menu items and offer new taste experiences. - **Seasonal Menu Rotations:** Opportunity for QSR brands to maintain customer excitement and engagement with seasonal menu rotations that include limited-time treats and flavors. ### Who This Affects Most - **Quick Service Restaurants (QSR):** QSR brands can explore creative approaches to menu offerings and seasonal promotions in order to attract and retain customers. - **Frozen Treats:** Innovation opportunities for brands within the frozen treats industry to explore new flavor combinations and market limited-time seasonal treats. - **Food and Beverage:** Food and beverage industry players can collaborate with QSR brands to offer seasonal promotional items and explore creative flavor infusions. ## Related on Trend Hunter - [Creamy QSR Mint Coffees](https://www.trendhunter.com/trends/peppermint-frosty-cream-cold-brew.md) - [Festive Frozen QSR Treats](https://www.trendhunter.com/trends/snickerdoodle-cookie-frosty-fusion.md) - [Elevated QSR Frozen Treats](https://www.trendhunter.com/trends/white-chocolate-strawberry-frosty.md) - [Extra-Frosty QSR Dessert Drinks](https://www.trendhunter.com/trends/wendys-frosty-menu-items.md) - [Saucy Frozen QSR Desserts](https://www.trendhunter.com/trends/wendys-desserts.md) - [Pumpkin Spice QSR Treats](https://www.trendhunter.com/trends/wendys-pumpkin-spice.md) - [Salted Caramel QSR Desserts](https://www.trendhunter.com/trends/salted-caramel-frosty.md) - [Seasonal QSR Blended Desserts](https://www.trendhunter.com/trends/candy-cane-fudge-mcflurry.md) - [Seasonal Strawberry Shakes](https://www.trendhunter.com/trends/strawberry-frosty-1.md)