# Minty Chocolate Shakes Baskin-Robbins' New Peppermint Cocoa Shake is Perfect for Winter By Katherine Pendrill | Published 2022-12-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peppermint-cocoa-shake References: [chewboom](https://www.chewboom.com/2022/12/02/baskin-robbins-adds-new-peppermint-cocoa-shake-alongside-returning-peppermint-ice-cream-and-snowman-cake/) & [businesswire](https://www.businesswire.com/news/home/20221201005006/en/%E2%80%98Tis-the-Season-for-Festive-Treats-at-Baskin-Robbins-Peppermint-Ice-Cream-and-Brrr-the-Snowman-Cake-Return-for-the-Holidays)  Baskin-Robbins has fully embraced the holiday season with the launch of its new Peppermint Cocoa Shake and the return of its fan-favorite Peppermint Ice Cream. A deliciously festive twist on classic holiday flavors, the new Peppermint Cocoa Shake combines the rich taste of hot cocoa with the refreshing coolness of peppermint. The drink itself is made from Peppermint Ice Cream blended with whole milk and chocolate syrup, which gives the shake a deliciously thick and creamy texture. In addition to the new Peppermint Cocoa Shake, Baskin-Robbins is also bringing back its seasonal Peppermint Ice Cream, which is studded with real peppermint candy pieces, and its fan-favorite Brrr the Snowman Cake, which looks just like a melting snowman. All three of these holiday treats are available now through December 31, 2022. Image Credit: Baskin-Robbins ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 9% | Activity: 23% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Holiday-themed Treats:** Other food and beverage brands can develop and launch their own holiday-inspired products for a limited time to attract customers and increase sales during special seasons. - **Combining Flavors:** Innovative companies can fuse different flavor profiles to create unique and popular drinks and food items that customers can enjoy any time of the year. - **Limited-edition Menu Items:** Restaurants and cafes can increase customer excitement and demand by offering limited-run menu items to keep their menus fresh, dynamic and exciting. ### Sectors Adopting This - **Food and Beverage:** Establishments producing food and beverages can use holiday themes to release seasonal products that attract customers all year round, selling them as limited-time-only specialties. - **Retail:** Retailers who sell these types of seasonal items can also tap into the festive market for a limited time, luring in customers with special holiday deals and items not usually available during the rest of the year. - **Hospitality:** Hotels and resorts can leverage festive offerings and limited-edition menus to create unique experiences and attract customers during special occasions such holidays, celebrations, and events. ## Related on Trend Hunter - [Chocolate Mint Candy Shakes](https://www.trendhunter.com/trends/wintermint-shake.md) - [Peppermint-Studded Cookie Milkshakes](https://www.trendhunter.com/trends/oreo-peppermint-crunch-milkshake.md) - [Minty Seasonal QSR Shakes](https://www.trendhunter.com/trends/whataburger-white-chocolate-peppermint-shake.md) - [Mint Chocolate Fast-Food Shakes](https://www.trendhunter.com/trends/mint-chocolate-shakes.md) - [Dark Chocolate Peppermint Shakes](https://www.trendhunter.com/trends/dark-chocolate-peppermint-shake.md) - [Hand-Spun Holiday Milkshakes](https://www.trendhunter.com/trends/habit-burger-grill-peppermint-bark-shake.md) - [Festive Christmas Cookie Shakes](https://www.trendhunter.com/trends/christmas-cookie-shake.md) - [Frozen Hot Chocolate Shakes](https://www.trendhunter.com/trends/frozen-hot-chocolate-shakes.md) - [Festive Blended Milkshakes](https://www.trendhunter.com/trends/festive-blended-milkshake.md)