# Festive Peppermint Brownies Trader Joe's Seasonal Peppermint Brownies are a Great Holiday Treat By Katherine Pendrill | Published 2021-12-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peppermint-brownies References: [traderjoes](https://www.traderjoes.com/home/products/pdp/peppermint-brownies-072096)  Nothing screams holidays quite like the taste of peppermint, which is why [Trader Joe's](https://www.trendhunter.com/trends/peppermint-flavored-baking-chips) new Peppermint Brownies are the ultimate Christmastime dessert. To create this seasonal treat, Trader Joe's works with the same baker who produces the brand's fan-favorite Brookies. This baker then uses their brownie expertise to create a dense, fudgy base that offers [deep cocoa flavors](https://www.trendhunter.com/trends/peppermint-cocoa-cookie). The whole thing is "pleasantly punctuated by [cool notes of Peppermint](https://www.trendhunter.com/trends/thin-crispy-peppermint-cocoa-cookies), with white chocolate chips floating throughout, finished with a drizzle of snowy white chocolate." Best of all, the brownies are pre-cut into bite-sized pieces, which made them ideal for sharing or for gifting in a holiday cookie tin. Kids may even want to upgrade their offering of cookies and milk to Santa by swapping in one of these tasty Peppermint Brownies. Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 42% | Activity: 91% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Seasonal Desserts:** Opportunity to capitalize on the holiday season by creating and marketing seasonal dessert products. - **Collaborations:** Opportunity for companies to partner with expert bakers to create unique and high-quality products. - **Gift Packaging:** Opportunity to innovate festive and convenient gift packaging for bite-sized dessert treats. ### Who This Affects Most - **Food and Beverage:** Companies in the food and beverage industry can create their own seasonal dessert products or partner with expert bakers. - **Packaging:** Packaging companies can innovate holiday-themed packaging for bite-sized dessert treats for gifting purposes. - **Retail:** Retailers can offer seasonal desserts and sell them as gifts or holiday treats for customers to enjoy. ## Related on Trend Hunter - [Peppermint-Flavored Baking Chips](https://www.trendhunter.com/trends/peppermint-flavored-baking-chips.md) - [Minty Cocoa Truffles](https://www.trendhunter.com/trends/minty-flavored-cocoa-truffles.md) - [Seasonal Peppermint Crunch Popcorns](https://www.trendhunter.com/trends/peppermint-crunch-popcorn.md) - [Candy Cane-Coated Marshmallows](https://www.trendhunter.com/trends/dark-chocolate-dipped-candy-cane-marshmallows.md) - [Candy Cane Wafer Cookies](https://www.trendhunter.com/trends/candy-cane-baton-wafer-cookies.md) - [Holiday-Themed Cookie Barks](https://www.trendhunter.com/trends/dark-chocolate-peppermint-cookie-bark.md) - [Festive Shortbread Cookie Collection](https://www.trendhunter.com/trends/british-shortbread-cookie-collection.md) - [Min Chocolate Protein Bars](https://www.trendhunter.com/trends/chocolate-mint-perfect-bar.md) - [Caramel Candy Brownie Bites](https://www.trendhunter.com/trends/brookie-caramel-candy-clusters.md)