# Branded Peppermint Bark Desserts Häagen-Dazs Launches a Plethora of Tasty Holiday Offerings By Kalin Ned | Published 2019-10-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/peppermint-bark-desserts References: [haagendazs.us](http://www.haagendazs.us/) As the holiday season is fast approaching, peppermint bark desserts are becoming widely sought after. To satisfy this consumer desire, companies offer up numerous limited-edition options that feature the minty treat. [Häagen-Dazs](https://www.trendhunter.com/trends/limited-edition-festive-collection-ice-creams) is ahead of the curb on this one, as the ice cream company debuted its Peppermint Bark pint on October 1st. Now, the company is offering up a collection of tasty, ice cream-inspired peppermint bark desserts which will be available for a limited time at Häagen-Dazs shops across the country. The menu includes the [Peppermint Bark Shake](https://www.trendhunter.com/trends/habit-burger-grill-peppermint-bark-shake), the Peppermint Bark Dazzler® Sundae, the Peppermint Bark Brownie Cookie Sandwich, and the Peppermint Bark Dipped Waffle Cone. These will be available from November 1st until January 31st. In addition, Häagen-Dazs is amping up its loyalty program, offering consumers a free mini cup of ice cream when they make an in-app purchase or refer a friend to the Häagen-Dazs app. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 50% | Activity: 49% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Limited-edition Desserts:** Companies are offering a plethora of limited-edition options featuring peppermint bark desserts, capitalizing on the consumer desire for seasonal treats. - **Ice Cream-inspired Treats:** The popularity of peppermint bark desserts has led to the creation of ice cream-inspired variations, providing a unique twist on a classic holiday flavor. - **Loyalty Programs Enhancements:** Companies like Häagen-Dazs are enhancing their loyalty programs by offering incentives such as free mini cups of ice cream, driving customer engagement and app usage. ### Where This Applies - **Food and Beverage:** Food and beverage companies are introducing a variety of peppermint bark desserts to cater to the holiday season demand. - **Ice Cream Shops:** Ice cream shops, like Häagen-Dazs, are creating ice cream-inspired peppermint bark treats to attract customers looking for unique holiday flavors. - **Mobile Apps:** Businesses with mobile apps, such as Häagen-Dazs, are leveraging loyalty programs to increase app adoption and usage, while also encouraging customer referrals. ## Related on Trend Hunter - [Peppermint-Dipped Waffle Cones](https://www.trendhunter.com/trends/peppermint-dipped-waffle-cone.md) - [Festive Dessert Ice Creams](https://www.trendhunter.com/trends/limited-edition-festive-collection-ice-creams.md) - [Reprised Holiday Peppermint Barks](https://www.trendhunter.com/trends/the-ghirardelli-peppermint-bark.md) - [Convenient Indulgence Ice Creams](https://www.trendhunter.com/trends/hagendazs-festive-dessert-collection.md) - [Festive Confectioner-Based Initiatives](https://www.trendhunter.com/trends/peppermint-bark.md) - [Festive Frozen Desserts](https://www.trendhunter.com/trends/festive-frozen-desserts.md) - [Icy QSR Dessert Menus](https://www.trendhunter.com/trends/dairy-queen-holiday-menu.md) - [Peppermint Bark Chocolate Products](https://www.trendhunter.com/trends/ghirardelli-peppermint-bark.md) - [Vegan-Friendly Seasonal Ice Creams](https://www.trendhunter.com/trends/nadamoo-peppermint-bark-ice-cream.md)