# Chromatic Whole Grain Crackers The Pepperidge Farm Goldfish Colors Cheddar Crackers are Natural By Michael Hemsworth | Published 2017-08-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pepperidge-farm-goldfish References: [trndmonitor](https://trndmonitor.com/snack-spotlight-pepperidge-farm-goldfish-colors-cheddar-made-with-whole-grain-baked-crackers/) & [pepperidgefarm](https://www.pepperidgefarm.com/) The [Pepperidge](https://www.trendhunter.com/trends/pepperidge-farm-chessmen) Farm Goldfish Colors Cheddar Crackers are baked with whole grains to help the crackers be a healthier option to give kids without them being any the wiser. The crackers are multicolored and made so with the use of natural ingredients such as beet, huito and watermelon along with seasonings that are bright in color such as turmeric. The snack crackers contain 140 calories per serving, contain [12 grams of whole grains](https://www.trendhunter.com/trends/confetti-cheerios) and are made without the use of artificial colors, flavors or preservatives. The Pepperidge Farm Goldfish Colors Cheddar Crackers have no sugar and are a healthy yet fun option for kids to snack on as an alternative to chips or other high-fat treat options. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 34% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Natural Multicolored Snack Crackers:** Opportunity to create more healthy and visually appealing snack options with the use of natural and bright-colored ingredients. - **Whole Grain Snack Options for Kids:** Opportunity to tap into the growing demand for healthier snack options for kids by incorporating whole grains into snack products. - **Artificial-free Snack Alternatives:** Opportunity to develop and market snack products without the use of artificial colors, flavors, or preservatives, catering to consumers looking for more natural options. ### Industries Being Reshaped - **Snack Food Industry:** Opportunity for snack companies to innovate and create healthier and more natural snack options for kids and adults alike. - **Health Food Industry:** Opportunity for health food companies and brands to expand their product lines by creating natural, whole grain, and artificial-free snack options. - **Children's Food Industry:** Opportunity to create food products that are visually appealing and fun for kids to eat while still being healthy and natural. ## Related on Trend Hunter - [Chip-Inspired Fish Crackers](https://www.trendhunter.com/trends/chipinspired-fish-crackers.md) - [Supersized Cheesy Crackers](https://www.trendhunter.com/trends/goldfish-mega-bites.md) - [Glowing Halloween Cracker Snacks](https://www.trendhunter.com/trends/goldfish-halloween-packs.md) - [Piquant Flavor-Packed Crackers](https://www.trendhunter.com/trends/goldfish-crisps.md) - [Well-Seasoned Pretzel Cracker Snacks](https://www.trendhunter.com/trends/seasoned-pretzels.md) - [Creamy Condiment Snack Crackers](https://www.trendhunter.com/trends/goldfish-awesome-sauce.md) - [Lunchbox-Safe Cheese Crackers](https://www.trendhunter.com/trends/cadootz.md) - [Cheesy Veggie-Made Crackers](https://www.trendhunter.com/trends/cheddar-pop-mmms.md) - [Spicy Fish-Inspired Snacks](https://www.trendhunter.com/trends/oldfish-franks-redhot-crackers.md)