# Artisanal Imprinted Shortbread Cookies Pepperidge Farm Chessmen Cookies Come in Three New Flavors By Michael Hemsworth | Published 2026-01-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pepperidge-farm-chessmen References: [snackandbakery](https://www.snackandbakery.com/articles/114989-pepperidge-farm-goes-for-checkmate-with-new-lineup) & [pepperidgefarm](https://www.pepperidgefarm.com/)  The [Pepperidge Farm](https://www.trendhunter.com/trends/chessmen-holiday-nog) Chessmen cookies range has been expanded by the brand to provide consumers with a variety of ways to satisfy their cravings for a sweet treat this winter. The range now features three new flavors including Salted Caramel, Brown Butter Pecan and Cinnamon Sugar, which are each imprinted with chess piece profiles. The cookies each feature the [buttery base flavor of shortbread](https://www.trendhunter.com/trends/walkers-shortbread-holiday-collection), but incorporate additional tasting notes to work well for consumers seeking out something that's new to enjoy on its own or with a cup of coffee or tea. The Pepperidge Farm Chessmen cookies range is arriving now in the US for $5.89 per bag with the Brown Butter Pecan variety a [Walmart](https://www.trendhunter.com/trends/pepperidge-farm-holiday-cookies) exclusive. Image Credit: Pepperidge Farm ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 27% | Activity: 39% | Freshness: 60% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Flavor Diversification:** Expanding traditional product lines with new and unique flavors can captivate consumers seeking novelty in familiar snacks. - **Premiumization of Classics:** Elevating classic products with high-quality ingredients and creative twists can attract consumers looking for a more luxurious snacking experience. - **Personalized Snacking Experiences:** Customizing snack products with unique imprints or designs can enhance consumer engagement and create memorable eating experiences. ### Industries Being Reshaped - **Specialty Food Market:** The introduction of unique, artisanal snack products can disrupt the standard offerings in the specialty food sector by catering to niche taste preferences. - **Gourmet Snack Industry:** Innovating classic snack items with new flavors positions companies to compete within the growing gourmet snack industry. - **Retail Exclusives Sector:** Brand exclusivity agreements with major retailers provide opportunities to increase product visibility and consumer reach in a competitive market. ## Related on Trend Hunter - [Lightly Flavored Sandwich Cookies](https://www.trendhunter.com/trends/pepperidge-farm-milano-white-chocolate.md) - [Expansive Seasonal Cookie Ranges](https://www.trendhunter.com/trends/pepperidge-farm-holiday-cookies.md) - [Festive Shortbread Cookie Collection](https://www.trendhunter.com/trends/british-shortbread-cookie-collection.md) - [Seasonally Inspired Snack Cookies](https://www.trendhunter.com/trends/fancypants-cookies.md) - [Character-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/keebler-el-fudge-choco-vanilla-cookies.md) - [Spiced Autumn Latte Cookies](https://www.trendhunter.com/trends/chai-latte-cookies.md) - [Creme-Filled Sandwich Cookies](https://www.trendhunter.com/trends/maryland-swich.md) - [Fair-Inspired Summertime Cookies](https://www.trendhunter.com/trends/summer-cookies.md) - [Ready-to-Decorate Christmas Cookies](https://www.trendhunter.com/trends/mcghees-bakery-gingerbread-men.md)