# Stout Beer-Inspired Seasonings The Wildly Delicious Stout Beer & Peppercorn Rub Mimics Guinness By Jana Pijak | Published 2019-01-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peppercorn-rub References: [ca.wildlydelicious](https://ca.wildlydelicious.com/products/stout-beer-peppercorn-rub) This Stout Beer & Peppercorn Rub by Wildly Delicious mimics [iconic Irish beer Guinness](https://www.trendhunter.com/trends/guinness-unveiled) and recreates its flavor profile in powder form. This flavor is then combined with sea salt, sugar, black pepper, mustard, chili flakes, tomato powder and citric acid ingredients. The result is a stout-inspired peppercorn rub that will appeal to both meat and beer lovers. The spice rub is recommended as a steak seasoning that can be used as a rub alone or combined with a can of [stout beer](https://www.trendhunter.com/trends/mulligans-stout) for those looking to create a marinade. If choosing to marinade, those cooking can expect to wait three to six hours before their meat is ready to grill or roast. Wildly Delicious is a retailer known for its vast selection of artisanal and exotic seasonings. This Guiness-inspired steak rub is no exception and speaks to beer lovers' appreciation for [savory food flavor iterations](https://www.trendhunter.com/trends/lovely-day-for-a-guinness-ice-cream) of their favorite drinks. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 12% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Flavor Innovation:** Creating seasonings that mimic the flavor profiles of popular drinks and foods presents an opportunity for unique and delicious flavor combinations. - **Gourmet Seasonings:** Offering artisanal and exotic seasonings appeals to consumers who are looking for new and interesting flavors to enhance their cooking. - **Beer-inspired Products:** Developing products that incorporate the flavors of popular beers can attract beer enthusiasts looking to experience those flavors in different ways. ### Where This Applies - **Food and Beverage:** The food and beverage industry can adopt the trend of creating innovative seasonings and expand their product offerings to cater to diverse consumer preferences. - **Culinary and Specialty Food Retail:** Culinary and specialty food retailers can showcase and market gourmet seasonings to attract food enthusiasts looking for unique flavors and ingredients. - **Craft Beer and Brewing:** Craft beer and brewing industry can collaborate with seasoning producers to create beer-inspired products that showcase the unique characteristics of their beverages. ## Related on Trend Hunter - [Spiced Beer-Infused Cupcakes](https://www.trendhunter.com/trends/beerinfused-cupcake.md) - [Stout-Flavored Cookies](https://www.trendhunter.com/trends/last-crumb-x-guinness.md) - [Savory Stout Beer Pies](https://www.trendhunter.com/trends/steak-guinness-pie.md) - [Stout-Flavored Pork Products](https://www.trendhunter.com/trends/finnebrogue-and-guinness.md) - [Beer-Branded Foodservice Sauces](https://www.trendhunter.com/trends/guinness-sauces.md) - [Savory Stout-Marinated Kebabs](https://www.trendhunter.com/trends/guinness-kebab.md) - [Springtime Stout-Flavored Burgers](https://www.trendhunter.com/trends/deluxe-irish-stout-burger.md) - [Gingerbread BBQ Rubs](https://www.trendhunter.com/trends/gingerbread-bbq-rub.md) - [Beer-Branded Cookbooks](https://www.trendhunter.com/trends/official-guinness-cookbook.md)