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# Bejeweled Pepper Spray Cases
The 'BlingSting' Pepper Spray for Girls is Cute and Bedazzled

By Laura McQuarrie | Published 2013-06-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/pepper-spray-for-girls
References: [style.mtv](http://style.mtv.com/2013/06/14/bling-sting/) & [blingsting.myshopify](http://blingsting.myshopify.com/)

The 'BlingSting' pepper spray for girls is a smart way to ensure safety and style. BlingSting notes statistics like: "Every 2 minutes, someone in the US is sexually assaulted." Facts like these encouraged the mother and daughter team to come up with a way to help more females protect themselves.

Pepper spray is a helpful thing to carry around, but the mom and daughter team behind 'BlingSting' noted that they were personally less likely to attach the [safety device](https://www.trendhunter.com/trends/luxurious-safety-bracelet) to their keychains because they are typically so unattractive. Their solution to encouraging more females to protect themselves was to [bedazzle the cases](https://www.trendhunter.com/trends/sparkle-case).

The cute cases are jewel-encrusted in four different colors which can be [clipped onto keychains](https://www.trendhunter.com/trends/care-tint-balm-keyring) or tucked into the pocket of a purse for use in an emergency situation.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 28% | Activity: 42% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### Why This Trend Is Growing

- **Fashionable Self-defense:** Opportunity for companies to create stylish safety products that encourage people to carry them around.
- **Personal Safety Awareness:** Opportunity for businesses to create educational programs and marketing campaigns centered around personal safety and self-defense.
- **Accessory Customization:** Opportunity for companies to offer customizable safety accessories to appeal to different individual preferences and personalities.

### Industries Being Reshaped

- **Personal Defense Products:** Companies can innovate and develop new types of fashionable and personalized self-defense products to keep up with changing consumer preferences and interests.
- **Fashion and Accessories:** Fashion brands can partner with personal defense product companies to produce fashionable, customized self-defense accessories that match their clothing lines.
- **Marketing and Advertising:** Businesses can explore opportunities in promoting personal safety awareness and self-defense through interactive and engaging marketing and advertising campaigns.

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