# Barrel-Aged Hot Sauces The Pappy & Co. Barrel-Aged Pepper Sauce Has a Complex Flavor Profile By Michael Hemsworth | Published 2017-09-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pepper-sauce References: [uncrate](https://uncrate.com/article/pappy-co-barrel-aged-pepper-sauce/) & [pappyco](https://pappyco.com/products/barrel-aged-pepper-sauce) The Pappy & Co. Barrel-Aged Pepper Sauce is a [hot sauce](https://www.trendhunter.com/trends/mrs-wages) that will admired by anyone who's looking for a way to upgrade their favorite meals without having to think too deeply about new ingredient options or substitutions. The sauce is produced in collaboration with [Midland Ghost](https://www.trendhunter.com/trends/thr5ve-15-lowfat-milk) in Georgia and has been aged in Pappy Van Winkle bourbon barrels that are reported to impart a distinctly smoky oak flavor. This makes it a way to infuse the rich flavor of bourbon without having to actually use a shot or two of the stuff in your cooking. The Pappy & Co. Barrel-Aged Pepper Sauce can be used on virtually any dish of your choosing and speaks to consumer preferences for food that is more complex and intriguing for the palate. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 7% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Barrel-aged Hot Sauces:** A trend of infusing smoky and oak flavors into hot sauces through aging in barrels to create a complex and intriguing flavor profile. - **Bourbon Barrel-aging:** A trend of using bourbon barrels to age food products to infuse smoky and oak flavors; creating a new product category. - **Complex Flavor Profile:** A trend of creating food products with complex flavor profiles that enhance the culinary experience. ### Where This Applies - **Food and Beverage Industry:** Opportunities for creating and marketing new food products with unique and complex flavor profiles. - **Hot Sauce Industry:** Opportunities for innovating the hot sauce industry by introducing new barrel-aged hot sauces with unique and intriguing flavor profiles. - **Bourbon Industry:** Opportunities for the bourbon industry to expand into food products by collaborating with food companies to age their products in bourbon barrels. ## Related on Trend Hunter - [Beer-Infused Hot Sauces](https://www.trendhunter.com/trends/dive-bar-hot-sauce.md) - [Limited-Edition Bourbon Expressions](https://www.trendhunter.com/trends/limitededition-bourbon-expression.md) - [Bourbon Pepper Seasonings](https://www.trendhunter.com/trends/bourbon-pepper.md) - [Smoked Pepper Hot Sauce](https://www.trendhunter.com/trends/brindisa.md) - [Flavor-First Hot Sauces](https://www.trendhunter.com/trends/smaak.md) - [Oak-Aged Tamari Sauces](https://www.trendhunter.com/trends/tamari-sauce.md) - [Brandy Barrel Aged Whiskeys](https://www.trendhunter.com/trends/barrel-aged-whiskey.md) - [Peruvian Pepper Hot Sauces](https://www.trendhunter.com/trends/tari.md) - [Take-Anywhere Hot Sauces](https://www.trendhunter.com/trends/mini-hot-sauce.md)