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# Peppery Gin Spirits
This Pepper-Infused Gin by Nelson's Gin Features an Up-and-Coming Ingredient

By Laura McQuarrie | Published 2018-12-01 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/pepper-infused-gin
References: [barmagazine](https://barmagazine.co.uk/nelsons-reveals-worlds-first-timur-gin/) & [nelsonsgin](https://nelsonsgin.co.uk/product/nelsons-timur-gin-70cl/)

Nelson’s Gin is setting itself apart as one of the first creators of a [timur pepper-infused gin](https://www.trendhunter.com/trends/chipotle-liqueur). Timur is a Nepalese pepper, which boasts the spiciness of a Sichuan peppercorn and a surprising zestiness thanks to [hints of grapefruit](https://www.trendhunter.com/trends/beefeater-grapefruit). According to Bar Magazine, "The timur pepper is emerging as a popular cocktail ingredient in leading bars across the globe." Notably, this ingredient—which is often used in the making of curries and seasonings—is often referred to as a "false pepper," as it is actually a berry with a distinct flavor that is said to be like a cross between a citrus fruit and a peppercorn.

The Timur Gin features the pepper oil alongside [other botanicals](https://www.trendhunter.com/trends/nolets-silver-gin) to create a unique aroma, flavor experience and sensation that Nelson's Gin describes as "a tingly feeling in the mouth."

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 7% | Activity: 33% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Timur Pepper-infused Gin:** Create innovative gin products by infusing them with timur pepper for a unique flavor experience.
- **Emerging Cocktail Ingredient:** Leverage the growing popularity of timur pepper as a unique ingredient in cocktails and mixed drinks.
- **False Pepper Berry:** Explore the use of false pepper berries, like timur pepper, to add a distinct flavor to food and beverage products.

### Where This Applies

- **Craft Distilleries:** Craft distilleries can incorporate timur pepper into their gin and other spirits to offer customers a novel tasting experience.
- **Cocktail Bars:** Cocktail bars can feature timur pepper-infused drinks to attract adventurous customers who are seeking new and unique flavors.
- **Herb and Spice Industry:** The herb and spice industry can explore the inclusion of timur pepper and similar false pepper berries in their product offerings to cater to consumers looking for innovative flavors.

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