# Small-Busted-Specific Bikinis Pepper Bras Was Specifically Designed to Fit Smaller Breasts By Grace Mahas | Published 2020-04-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pepper-bras References: [techcrunch](https://techcrunch.com/2020/04/22/peppers-bra-wants-to-solve-the-woes-of-small-chested-women/) & [wearpepper](http://www.wearpepper.com) According to a recent study, the majority of women wear ill-fitting bras which is attributed to standardized standing. In an effort to solve this issue for smaller bused women, [entrepreneurs Jaclyn Fu and Lia Winograd](https://www.trendhunter.com/trends/cureus-label) launched [Pepper](https://www.trendhunter.com/trends/red-pepper-paste-lip-balm) — a Denver-based startup that creates bras to fit smaller cup sizes. The Pepper bras feature a smaller cup mold that features a [smaller underwire that is curved](https://www.trendhunter.com/trends/flexwire-bras) and shortened to fit the natural shape of smaller-chested women. To better access the needs of women, the brand also offers virtual one-on-one fit sessions that help women find purchase from the company. Pepper offers a wide variety of sizes, all the way from 30A to 38B with prices ranging from $48 to $54. Image Credit: Pepper ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 15% | Activity: 7% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Small-busted-specific Bras:** Disruptive innovation opportunity: Expanding the market for small-busted women by offering bras specifically designed to fit their natural shape. - **Virtual Fit Sessions:** Disruptive innovation opportunity: Providing personalized virtual fit sessions to help women find the perfect bra size and style. - **Improved Bra Sizing:** Disruptive innovation opportunity: Developing new sizing standards and methods to address the issue of ill-fitting bras for women with smaller cup sizes. ### Sectors Adopting This - **Fashion & Apparel:** Disruptive innovation opportunity: Creating a niche market by designing and producing bras that cater to the needs of women with smaller busts. - **E-commerce:** Disruptive innovation opportunity: Leveraging online platforms to offer virtual fit sessions and reach a wider customer base. - **Textile Manufacturing:** Disruptive innovation opportunity: Developing new materials and manufacturing techniques to create bras that are more comfortable and better fitting for small-busted women. ## Related on Trend Hunter - [AI-Powered Bra Fitting Platforms](https://www.trendhunter.com/trends/brarista.md) - [Body-Conscious Undergarment Shops](https://www.trendhunter.com/trends/stripe-stare-bra-shop.md) - [Flexible Underwire Bras](https://www.trendhunter.com/trends/everflexing-bra.md) - [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md) - [Functional Support Bras](https://www.trendhunter.com/trends/underwire-bra-collection.md) - [Cozy Wireless Adjustable Bras](https://www.trendhunter.com/trends/cozy-wireless-adjustable-bra.md) - [Redefined Comfort-Forward Bras](https://www.trendhunter.com/trends/flexwire-bras.md) - [Ultra-Comfortable Bare Mesh Bras](https://www.trendhunter.com/trends/bare-mesh-bras.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md)