# Aromatherapy for Animals Pepper and Tanky's Dog Perfume Sweetens Pooch Pheromones By Andrew Robichaud | Published 2009-05-26 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/pepper-and-tankys-dog-perfume References: [luxist](http://www.luxist.com/2009/05/24/pepper-and-tanky-dog-perfume/) & [pepperandtanky](http://www.pepperandtanky.com/index.cfm) Now I don’t think this is a sign of the a*paw*calypse, but it is quite out there. Pepper and Tanky’s Dog Perfume is taking animal treatment to a whole new level. In all honesty, you would think someone long before now would have thought it was a good idea to attempt to improve the smell of a dog. Luckily for Pepper and Tanky, they were the first to actually make it happen. The innovation is fine French, animal cruelty-free eau du parfum for dogs that uses natural oils and less alcohol so that it doesn’t irritate [sensitive skin](https://www.trendhunter.com/trends/peptide-infused-fragrance). The perfume comes in four scents: Peaches N’ Cream, Puppy Love, Big Dawg, and Vanilla Woof. It appears as thought [human perfume/cologne sales](https://www.trendhunter.com/trends/axe-campaign) may start to rise out of envy (I don’t want my dog to out-smell me). ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 23% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### What Makes This Trend Stand Out - **Animal Perfumes:** Disruptive innovation opportunity: Develop new scents and formulas specifically designed for animals to tap into the growing market of pet owners looking to enhance their pets' smell. - **Cruelty-free Products:** Disruptive innovation opportunity: Create cruelty-free perfumes, colognes, and beauty products for both humans and animals to cater to the increasing demand for ethical and sustainable options. - **Natural Fragrances:** Disruptive innovation opportunity: Explore the use of natural oils and ingredients in perfumes and colognes to meet the growing consumer preference for eco-friendly and non-irritating fragrance options. ### Sectors Adopting This - **Pet Care:** Disruptive innovation opportunity: Develop a range of innovative grooming and fragrance products for pets, including perfumes, shampoos, and fragrant accessories. - **Beauty and Cosmetics:** Disruptive innovation opportunity: Experiment with new fragrance collections and marketing strategies targeting pet owners, creating unique scents marketed as pet-friendly options. - **Ethical Consumer Products:** Disruptive innovation opportunity: Introduce a line of cruelty-free and eco-friendly fragrances and beauty products that appeal to conscious consumers concerned with animal welfare and environmental sustainability. ## Related on Trend Hunter - [Pet-Inspired Perfumes](https://www.trendhunter.com/trends/tamburins-sunshine.md) - [Pet-Inspired Perfumes](https://www.trendhunter.com/trends/velvetail-perfumes.md) - [Soothing Pet Fragrances](https://www.trendhunter.com/trends/fragrances-for-pets.md) - [Luxe Canine Fashion Fragrances](https://www.trendhunter.com/trends/dolce-gabbana-fef.md) - [Salon-Quality Pet Grooming Products](https://www.trendhunter.com/trends/woof-gang-cosmetics.md) - [Deodorizing Dog Shampoos](https://www.trendhunter.com/trends/dogtopia-spa.md) - [Calming Pet Fragrances](https://www.trendhunter.com/trends/pet-fragrance.md) - [Pet-Friendly Candles](https://www.trendhunter.com/trends/calm-dog.md) - [Pet-Safe Luxury Candles](https://www.trendhunter.com/trends/petsafe-luxury-candles.md)