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# Meat-Paired Cheese Snacks
The Jack Link’s Peperami and Cheese Snack Box is Protein-Rich

By Michael Hemsworth | Published 2019-04-03 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/peperami-and-cheese-snack-box
References: [foodbev](https://www.foodbev.com/news/jack-links-introduces-peperami-and-cheese-snack-box-in-the-uk/) & [jacklinks](https://www.jacklinks.com)

The Jack Link’s Peperami and Cheese Snack Box is the latest creation from the brand for the UK market to offer a convenient and delicious way for consumers to increase their intake of protein-rich foods throughout the day. The snack contains a balanced mix of 100% pork salami along with 100% mild cheddar, which makes it a savory option that's a more satisfying option than sweet varieties. The conveniently packaged profile of the snack makes it perfect for tossing in a bag for consumption out of the house.

The brand explained the new Jack Link’s Peperami and Cheese Snack Box in a statement saying, "Not only is Peperami and Cheese Snack Box convenience at its finest, but it’s the ultimate alternative to a sugary treat. With its real ingredients, you know you’re getting a powerful protein kick instead of a sugar slump. They’re a match made in heaven for lunchboxes, or if you just want something to keep the kids quiet with while you’re trying to read their maths homework.”

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 30% | Activity: 34% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Protein-rich Snacks:** The trend of protein-rich snacks presents an opportunity for innovative companies to create convenient and delicious options that cater to health-conscious consumers.
- **Balanced Mix Products:** The demand for balanced mix products like the Jack Link’s Peperami and Cheese Snack Box opens up opportunities for brands to combine different ingredients to create satisfying and flavorful options.
- **Convenient Packaging:** The rise of on-the-go consumption creates a disruptive innovation opportunity for companies to develop snacks with conveniently packaged profiles that offer convenience and ease of consumption.

### Industries Being Reshaped

- **Snack Food Industry:** The snack food industry can capitalize on the trend of protein-rich snacks by creating new products that appeal to health-conscious consumers seeking convenient and tasty options.
- **Dairy Industry:** The dairy industry can explore the demand for balanced mix products by collaborating with snack companies to develop cheese-based snacks that combine well with other ingredients.
- **Packaging Industry:** The packaging industry has an opportunity to innovate by creating convenient and portable packaging solutions that cater to the needs of on-the-go consumers.

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