# Geological Wine Labels Pepe Raventos' Labels are Inspired by the Location They Were Sourced From By Mishal Omar | Published 2017-07-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pepe-raventos References: [thedieline](http://www.thedieline.com/blog/2017/7/13/natural-wines-by-pepe) & [raventos](http://www.raventos.com/) The Pepe Raventos brand collaborated with the creative agency Mucho in order to create distinct labels to place on its wine bottles. The collection includes two natural wines as well as a sparkling wine, and are sourced from grapes that have been "raised and located at different heights and geographical positions." As a result, the [wine labels on the bottles](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz) are inspired by these geographical regions. The labels come in the form of three papers in varying "organic shapes, textures and colors." They are arranged in a way that represents different heights, referencing the height at which the wines' grapes were cultivated. Pepe Raventos' geologically inspired wine labels stand out significantly from its [more traditional competitors](https://www.trendhunter.com/trends/curated-european-wine). ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 42% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Geological Wine Labels:** Rising demand for eco-friendly wine labels inspired by the geography of grapes' location. - **Natural Wine:** Increasing demand for wine bottles containing only natural ingredients without any added preservatives and chemicals. - **Sustainable Packaging:** Growing demand for eco-friendly wine packaging to reduce carbon footprint and minimize waste. ### Where This Applies - **Wine Manufacturing:** Opportunity to enhance the label design to appeal to eco-conscious wine consumers. - **Packaging Design:** Opportunity to develop eco-friendly packaging solutions for wine bottles, particularly for natural and organic wines. - **Creative Design Agencies:** Opportunity to collaborate with winemakers to create innovative and environmentally friendly wine labels that stand out in a competitive industry. ## Related on Trend Hunter - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [White Wood Wine Labels](https://www.trendhunter.com/trends/the-label-makers.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Globally Sourced Natural Wines](https://www.trendhunter.com/trends/patagonia-provisions-wines.md) - [Wine-Developed Packaging Photography](https://www.trendhunter.com/trends/developed-through-time.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Pulp-Based Wine Wraps](https://www.trendhunter.com/trends/perrier-jouet-1.md)