# Disco Meets Bohemian Chic Ashton Kutcher in Pepe Jeans London S/S 08 By mediterranean | Published 2008-04-30 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/pepe-jeans-ss08 References: [hauteglam.blogspot](http://hauteglam.blogspot.com/2008/03/ashton-kutcher-and-daria-werbowy-for.html) Actor **Ashton Kutcher** goes back to his modeling roots as the new face of [Pepe Jeans London](https://www.trendhunter.com/trends/pepe-jeans-london-fragrances) in their spring/summer 2008 ad campaign. The campaign, which was shot by David Sims, features a rocked out Ashton in an [edgy style](https://www.trendhunter.com/trends/people-will-talk) that is rather a departure from Pepe’s previous Sixties aesthetic. Canadian super model *Daria Werbowy* is also featured in the campaign. I love the style and color manipulation of the shoot, it adds a cool touch to the clothes. The campaign is featured in numerous magazines including British [Vogue](https://www.trendhunter.com/trends/Audio-journalism-platforms), V, GQ and Dazed & Confused. Check out recent Kutcher magazine features: ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 92% | Activity: 71% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Disruptive Fashion Ads:** New ad campaigns using edgier styles and color manipulations can lead to more attention and desire for clothing brands. - **Celebrity Modeling Revival:** Celebrities modeling for fashion brands can revive interest and revamp the brand's image. - **Rock and Roll Fashion:** Incorporating rock and roll style into fashion can appeal to a wider audience and create new opportunities for clothing brands. ### Who This Affects Most - **Fashion:** Fashion brands can benefit from new ad campaigns featuring rock and roll style and the collaboration with celebrity models. - **Entertainment:** More celebrities can collaborate with fashion brands to promote a new style, refreshing the industry and revitalizing the idea of fashion modeling. - **Media and Advertising:** Through creative advertising using celebrity models and edgier styles, fashion brands can increase engagement and drive sales. ## Related on Trend Hunter - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [K-Pop Star Denim Campaigns](https://www.trendhunter.com/trends/90sinspired-denim-campaign.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [K-Pop-Joined Denim Campaigns](https://www.trendhunter.com/trends/mingyu-fall-denim.md) - [Soccer Star-Fronted Soda Campaigns](https://www.trendhunter.com/trends/thirsty-for-more-campaign.md) - [Singer-Collaborative Fashion Capsules](https://www.trendhunter.com/trends/joe-jonas-and-scotch-soda.md) - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md)