# Hangin' Out Model Ads The Pepe Jeans Spring/Summer 2011 Campaign Keeps it Casual and Cool By Chalaine Mantha | Published 2011-02-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pepe-jeans-spring-summer-2011 References: [homotography.blogspot](http://homotography.blogspot.com/2011/02/pepe-jeans-ss11-ft-jon-kortajarena-anne.html) & [pepejeans](http://www.pepejeans.com/home-en.html) The [Pepe](https://www.trendhunter.com/trends/pepe-jeans-london-fragrances) Jeans Spring/Summer 2011 campaign features models Jon Kortajarena and Anne Vyalitsyna. The hip couple can be seen lounging about and playing around outside on a gorgeous day. The models wear an assortment of spring and summer fashions including [flirty floral dresses](https://www.trendhunter.com/trends/fall-2025-denim-collection), [different shades of denim](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson) and cute hats. The black-and-white Pepe Jeans Spring/Summer 2011 campaign was skillfully photographed by Warren Du Preez and Nick Thornton Jones. **Implications** - These laid-back ads exude a lifestyle that many consumers crave but few can attain. Companies can capitalize on this pattern by offering products that provide customers with a sense of freedom and relaxation from everyday life. Advertising can especially be utilized to give customers the sensations of release from the constraints and stresses of day to day activities. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 84% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Lifestyle Advertising:** Advertising can be utilized to give customers the sensations of release from the constraints and stresses of day to day activities. - **Casual Fashion:** Companies can offer products that provide customers with a sense of freedom and relaxation from everyday life. - **Outdoor Activities:** Companies can capitalize on the desire for a laid-back lifestyle by offering products that cater to outdoor activities and leisure. ### Who This Affects Most - **Advertising & Marketing:** Opportunity exists for advertising agencies and marketers to focus on creating campaigns that promote a sense of freedom and release from daily stress. - **Fashion & Apparel:** Fashion brands can tap into the demand for casual fashion by designing and promoting clothing that offers customers a relaxed and carefree style. - **Recreation & Leisure:** Entrepreneurs can explore opportunities in the outdoor activities industry by developing and offering products and services that cater to a laid-back lifestyle. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Choreographed Retailer-Backed Commercials](https://www.trendhunter.com/trends/gap-and-parker-posey.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md)