# Layered Urban Fashion The Pepe Jeans Fall 2013 Campaign Stars a Casual Chic Cara Delevingne By Meghan Young | Published 2013-08-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pepe-jeans-fall-2013 References: [fashiongonerogue](http://www.fashiongonerogue.com/cara-delevingne-gets-casual-for-pepe-jeans-fall-2013-campaign/) & [pepejeans](http://www.pepejeans.com/es_es/home.html) Embracing the urban side of the term casual chic, the Pepe Jeans Fall 2013 ad campaign takes to the streets of a metropolis city to showcase its latest crop of clothing. While the Spanish denim label clearly focuses on items such as cutoff shorts, jean skirts and, of course, the now classic skinny jeans, it is rife with other complementary pieces including shaggy fur jackets, loose tees and leather booties. What makes the Pepe Jeans Fall 2013 ad campaign even more arresting, however, is its star: It Girl of the moment and [model Cara Delevingne](https://www.trendhunter.com/trends/winter-2025-campaign). Posing alongside a male model, she struts her stuff in outfits put together by stylist Clare Richardson. The British beauty was shot by photographer Josh Olins, who cast her in a relatively raw, [street style light](https://www.trendhunter.com/trends/back-to-the-city). ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Street Style Fashion:** The trend towards urban fashion with a casual aesthetic offers opportunities for branding campaigns aimed at younger demographics. - **Complimentary Clothing Pieces:** Fashion brands seeking to highlight broader clothing offerings, including loose tees, shaggy fur jackets, and leather booties, can benefit from a focus on complimentary clothing pieces. - **Model-driven Brand Campaigns:** Brands can benefit from having trending models, such as It Girl Cara Delevingne, at the forefront of their brand marketing and advertising campaigns. ### Where This Applies - **Fashion Retail:** Fashion retail professionals can capture the trend towards street style fashion by highlighting and selling items such as cutoff shorts, jean skirts, skinny jeans, loose tees, shaggy fur jackets, and leather booties. - **Brand Marketing:** Brand marketing professionals can benefit from featuring trending models, like Cara Delevingne, in their brand campaigns to reach and engage younger demographics. - **Photography:** Photography professionals can leverage the growing trend towards street style fashion by highlighting complementary pieces, such as shaggy fur jackets and leather booties, in editorial and advertising shoots. ## Related on Trend Hunter - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Fall Influencer-Backed Capsules](https://www.trendhunter.com/trends/caitlin-covington.md) - [Relaxed Autumn Apparel](https://www.trendhunter.com/trends/fall-2025-denim-collection.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Influencer-Starring Fashion Campaigns](https://www.trendhunter.com/trends/prettylittlething-2.md) - [Seasonal Denim Collections](https://www.trendhunter.com/trends/seasonal-denim-collections.md)