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# Snack Cashback Programs
PepsiCo's PepCoin Program Shares Rewards to PayPal & Venmo

By Laura McQuarrie | Published 2019-09-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/pepcoin
References: [nfcw](https://www.nfcw.com/2019/09/12/364368/pepsico-unveils-customer-loyalty-programme-that-delivers-cashback-rewards-to-paypal-and-venmo-accounts/) & [pepcoin](https://www.pepcoin.com/)

With a PepCoin account, people who purchase snacks and drinks from [PepsiCo](https://www.trendhunter.com/trends/pepsico-flavor-swap) will be able to validate their purchases and get credits towards their PayPal or Venmo account. This loyalty program lets users scan codes on products with their mobile phone to get 10% cashback on all qualifying purchases and an automatic transfer to their account when their balance reaches $2. To get these rewards, members must buy a participating snack and drink and scan those products within 48 hours of each other to earn credit towards cashing out.

As well as being able to get rewarded for enjoying products from brands like [Mountain Dew](https://www.trendhunter.com/trends/bottle-lotto-sweepstakes), Lipton, Lay’s and [Doritos](https://www.trendhunter.com/trends/pepsico-and-netflix), people also have the chance to earn bonus offers periodically.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 22% | Activity: 29% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Mobile Loyalty Programs:** This trend of mobile loyalty programs could offer disruptive innovation opportunities for companies to increase customer engagement through personalized and convenient reward systems.
- **Cashback Rewards Programs:** The trend of cashback reward programs is opening up disruptive innovation opportunities for businesses to attract and retain customers through enticing offers and incentives.
- **Code Scanning Technology:** The trend of code scanning technology presents disruptive innovation opportunities for companies to enhance customer experience and engagement through seamless and easy-to-use validation systems.

### Industries Being Reshaped

- **Food and Beverage Industry:** The food and beverage industry can benefit from these trends by creating innovative loyalty rewards and cashback programs to differentiate themselves in a highly competitive market.
- **Mobile Payment Industry:** The mobile payment industry can take advantage of these trends by partnering with food and beverage companies to offer seamless payment and reward redemption experiences.
- **Technology Industry:** The technology industry can leverage these trends by developing and implementing cutting-edge code scanning systems to enhance customer engagement and streamline the redemption process.

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