# Digital Pet Fashion Lines 'Pepa Paris' is a Contactless Fashion Label for Pets in the Metaverse By Colin Smith | Published 2021-12-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/pepa-paris References: [hypebae](https://hypebae.com/2021/12/tribute-brand-pepa-paris-cyber-petwear-metaverse-dogatars-nft-release) & [thedematerialised](https://thedematerialised.com/shop?designerSlug=tribute-brand)  The cyber fashion company 'Tribute Brand' has debuted 'Pepa Paris,' a set of exclusive NFTs that allow owners to [dress up their pets](https://www.trendhunter.com/trends/adidas-originals-pet-collection). There will be six different NFTs, each with 300 available copies. The idea for these pet-themed NFTs came from the founder of Tribute Brand, Gala Mrija Vrbanic, who created a digital version of her physical pet to dress up which she named a 'Dogatar.' The six Pepa Paris NFTs will be available on 'The Dematerialised,' and each will come with multimedia rewards. Owning a Pepa Paris NFT unlocks access to [Snapchat](https://www.trendhunter.com/trends/tag-bag) and [Instagram](https://www.trendhunter.com/trends/plushes-pets) filters to use on pets. The Dogatars will also be available as collectibles on their own aside from the Pepa Paris line. These Dogatars are collectibles that do not provide filters, though. Image Credit: Tribute Brand, The Dematerialised ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 74% | Activity: 86% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What's Driving This Trend - **Virtual Pet Fashion:** Fashion labels can explore the potential of creating virtual pet fashion lines through NFTs and other digital mediums. - **Digital Collectibles for Pets:** The creation of digital collectibles for pets using NFTs can offer new opportunities in the pet industry. - **Augmented Reality Pet Accessories:** Augmented reality can be used to offer pet owners a new way to interact with their furry friends through virtual accessories and filters. ### Who This Affects Most - **Fashion Industry:** The fashion industry can explore the potential of creating digital pet fashion lines through NFTs and other digital mediums. - **Pet Industry:** Digital collectibles for pets and augmented reality pet accessories can provide new opportunities for businesses in the pet industry. - **Technology Industry:** The development of NFTs and augmented reality technology can allow for the creation of unique digital pet accessories and experiences. ## Related on Trend Hunter - [Virtual Metaverse Companions](https://www.trendhunter.com/trends/digital-pets-company.md) - [Gamified Pet Metaverses](https://www.trendhunter.com/trends/petplate-park.md) - [Modern Pet Apparel](https://www.trendhunter.com/trends/stylish-pet-collection.md) - [Artistic Dress NFTs](https://www.trendhunter.com/trends/unwearable-dresses.md) - [Dog-Focused Metaverses](https://www.trendhunter.com/trends/petaverse.md) - [Holographic Pet Accessories](https://www.trendhunter.com/trends/holographic-pet-accessories.md) - [Pet-Focused Luxury Collections](https://www.trendhunter.com/trends/gucci-pet-collection.md) - [Expanded Pet Apparel Capsule](https://www.trendhunter.com/trends/adidas-originals-pet-collection.md) - [Sustainable Dog Clothes Brands](https://www.trendhunter.com/trends/pet-passion.md)