# Flavorful Functional Cracker Ranges Pep & Lekker Savory Biscuits Come in Two Flavor Options By Michael Hemsworth | Published 2025-02-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pep-lekker-savory-biscuits References: [grocerytrader](https://grocerytrader.co.uk/pep-lekker-introduces-functional-crackers-to-the-savoury-biscuit-fixture/) & [pepandlekker](https://pepandlekker.com)  The Pep & Lekker savory biscuits are a functional snack range headed to the UK market that will offer consumers with a delicious and nutritious option to enjoy this winter. The savory crackers are crafted with a [plant-based recipe](https://www.trendhunter.com/trends/whole-wheat-protein-crackers) that includes 12 plant varieties made from the whole six plant groups spectrum to prioritize diversity in the composition. The snack will also help to improve gut health thanks to its wholesome recipe, while also offering a [high-fiber recipe](https://www.trendhunter.com/trends/cheese-snack-range) that's packed with omega 3s. The Pep & Lekker savory biscuits come in Original and Rosemary flavor options, which come in 110-gram boxes with nine crackers in each. The crackers are made with olive oil instead of palm oil or vegetable oil with no sugar added thanks to apple puree and chicory inulin for a touch of sweetness. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 37% | Activity: 50% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Nutrition:** The emphasis on plant-based eating opens up new avenues for creating diverse, nutrient-rich snack alternatives that appeal to health-conscious consumers. - **Gut Health Foods:** Functional snacks that focus on gut health by using ingredients like chicory inulin and fiber-rich components present opportunities in the wellness food sector. - **Sustainable Ingredients:** The use of sustainable ingredients such as olive oil instead of palm oil highlights a shift towards environmentally friendly snack production. ### Industries Being Reshaped - **Health Foods:** The health foods industry is seeing growth in products that combine flavor with nutritional benefits, catering to a rising demand for functional snacks. - **Plant-based Products:** As consumers seek plant-based options, this industry can capitalize on developing innovative food products that leverage diverse plant ingredients for health benefits. - **Sustainable Food Manufacturing:** Adopting sustainable ingredient sourcing aligns with consumer expectations, driving innovation in the responsible production of packaged foods. ## Related on Trend Hunter - [Satiating Plant-Based Snack Crackers](https://www.trendhunter.com/trends/zenb-cracker-crisps.md) - [Low-Carb Protein-Packed Cracker Breads](https://www.trendhunter.com/trends/heylo-crackerbreads.md) - [Herbaceous Buckwheat Crackers](https://www.trendhunter.com/trends/buckwheat-crackers.md) - [Plant-Based Biscuit Products](https://www.trendhunter.com/trends/phenomenoms-biscuit.md) - [Gut-Friendly Crackers](https://www.trendhunter.com/trends/gut-friendly-crackers.md) - [Savory Textural Snack Ranges](https://www.trendhunter.com/trends/natures-heart-crunch.md) - [Free-From Protein-Rich Crackers](https://www.trendhunter.com/trends/every-body-eat-crispbread-crackers.md) - [Plant-Based Protein Crackers](https://www.trendhunter.com/trends/whole-wheat-protein-crackers.md) - [Plant-Based Cookie-Crackers](https://www.trendhunter.com/trends/cheddar-krisps.md)