# Back-to-Basics Branding People's Supermarket Packaging Reinvigorates No-Name Wrappers By Amelia Roblin | Published 2010-12-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/peoples-supermarket-packaging References: [thedieline](http://www.thedieline.com/blog/2010/12/13/the-peoples-supermarket.html) & [unreal-uk](http://www.unreal-uk.com/work/index.html) There is a simple yet [aesthetically satisfying appeal](https://www.trendhunter.com/trends/north-coast-organic) to the new People's Supermarket packaging. Designed and Unreal, the branding for this London cooperative emporium really captures the everyman's attitude with respect to shelf presence. The simple all-caps hard black typeface combined with the [bright yellow background](https://www.trendhunter.com/trends/betterforyou-snack-packaging) make for [minimal product markings](https://www.trendhunter.com/trends/blanco-1) executed in an evidently well-structured manner. The People's Supermarket packaging will appeal to more customers and surely stand out on the rack. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 60% | Activity: 69% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Minimalist Packaging:** By using a simple design with minimal product markings, brands can create packaging that stands out on the shelf. - **Cooperative Emporiums:** The rise of cooperative emporiums like People's Supermarket creates opportunities for brands to target this niche market with specialized products. - **Shelf Presence:** Brands can enhance their shelf presence by using bold and contrasting colors in their packaging design. ### Industries Being Reshaped - **Retail:** Retailers can adopt minimalist packaging to differentiate their private label products and increase customer engagement. - **Food and Beverage:** Food and beverage brands can tap into the cooperative emporium market by partnering with cooperative retailers and creating unique offerings. - **Design:** Design agencies can help brands stand out on the shelf by creating visually appealing packaging with bold colors and minimalist design. ## Related on Trend Hunter - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Minimalist Supply Packaging](https://www.trendhunter.com/trends/optimal-home.md) - [Redesigned Organic Brand Packaging](https://www.trendhunter.com/trends/o-organics.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Nutrition-Focused Protein Product Branding](https://www.trendhunter.com/trends/pure-protein-branding.md)